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Sr Specialist, Retail Marketing(Originals), Brand adidas(1Year)

Job Summary:

We are seeking a passionate and experienced Retail Marketing & VM Planning – Originals Senior Specialist who will lead the planning and execution of retail marketing activations and visual merchandising across adidas Originals. This role is responsible for driving brand awareness, consumer engagement, and sales growth across DTC, WHS, and Mono channels.

 

Role & Responsibilities:

Campaign Planning

  • Lead Window, ISC and Activations for Originals In-line, Statement, Motorsport, Basketball, Kids, and Members Day campaigns
  • Develop campaign zoning plans and provide VM guidelines to channels, covering apparel and footwear display and mannequin styling
  • Ensure campaign aligned door list accuracy for optimal rollout
  • Coordinate with external agencies to develop ISC/display materials
  • Provide accurate rolling MaEx (MWB) forecasts and ensure compliance with guidelines

 

Channel & Store Support

  • Drive Campaign Activations, ensuring campaign strategy alignment, cross-functional collaboration, brand consistency, and consumer engagement
  • Support Mono-brand and WHS channels with campaign branding (e.g., VP zones, commercial-driven sales promotions)

 

Market & Trend Insights

  • Stay updated on retail marketing trends and best practices to strengthen campaign strategies.
  • Follow fashion trends and develop styling expertise to enhance mannequin styling and visual execution

 

KEY RELATIONSHIPS

  • Global: Originals BU Retail Marketing, Halo Activation
  • Local: Channel VM, BC, BU, DA, CTC CP, PMA, CM, MOPS, DTC & WHS Mono Channels, Membership, Procurement
  • External partners (agencies, vendors)    

 

KPI’s

  • Traffic, conversion, sales, and comp sales
  • Retail activation customer engagement (e.g., engagement metrics)
  • Compliance with MaEx/MWB guidelines
  • Accuracy of annual/monthly MaEx rolling forecasts (RFC)

 

Requirements:

  • Education: Bachelor’s degree in Fashion, Marketing, Art & Design, or a related field
  • Work experience: +2 years of experience in Retail Marketing or Visual Merchandising
  • Language skills: Proficiency in English and Korean (both written and spoken)
  • Portfolio submission required

 

Preferred Qualifications:

  • Experience in retail space design and visualization aligned with brand concepts
  • Effective communication with external partners and strong timeline management
  • Fashion-related background with styling sensibility
  • Strong interest in and understanding of fashion and retail trends
  • Practical decision-making based on cost considerations and solid budget management skills

 

Key Competencies:

  • Accountability and a positive attitude toward meeting deadlines
  • Adaptability and openness to feedback for continuous learning and improvement
  • Strong communication and collaboration skills with cross-functional teams and external partners

 

 

A portfolio must be required for your interview.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Sr Specialist, Retail Marketing(Originals), Brand adidas(1Year)

TEAM:  Retail
Location:  Seoul
State: 
Country/Region:  KR
Contract Type:  Limited Duration
Number:  551311
Date:  Nov 3, 2026
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