Purpose & Overall Relevance for the Organization:
 
•    Act as a General Manager by creating & executing Go To Market plans for the Business Unit to drive brand and business success within guidelines set by Global Business Units (BUs)
 
Key Responsibilities:
 
•    Drive & develop 3-5 year category ambition plan based on adidas Korea ambition & overall adidas BU process (in collaboration with Global)
•    Provide BU leadership within category (across all related functions & departments) on vision, strategic objectives/actions & financial targets as defined in brand 
•    Deliver financial expectations set out in the BU / IBP across all channels and countries
•    Set & monitor Korea pricing corridor for category range
•    Define & implement Korea country & channels allocation for global allocated products
•    Define category CI and lead the communication with Global BU to get Korea needs prioritized
•    Deliver powerful, compelling, commercial, viable range/concept selection for Korea to support the overall brand strategy, purpose & direction
•    Align with Korea Brand Activation on category MWB and allocation by key concepts
•    Responsible for BU category forecast within IBP, all channels
•    Lead all creation needs, validate SMU requests for Korea and leverage CCT & CCS to fulfill Korea needs to support the SBP
•    Take responsibility for Sell-through of the category across Korea, develop performance tracking dashboards and share update with Global BU
•    Drive performance and development culture through organization’s people values
•    Drive employee engagement, leading by example
•    Identify and develop high-potential talents, to fuel the team's succession plan
•    Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team
•    Manage allocated category OPEX & T&E to fulfill business priorities
 
KPI’s:
•    Market P&L for category (NS, OTB, Margin, Contribution)
•    Sell Out all channels
•    3-5 year category plan : achievement of key initiatives
•    Brand & key categories NPS
•    Execution excellence in brand concepts/stories
•    Market share
 
Key Relationships:
•    Global BU
•    Brand Activation, AP
•    Sales (all channels)
•    MOPS, PMO/BD
•    Demand Planning, SCM, Finance
 
Knowledge, Skills and Abilities:
•    Ability to develop and implement strategy
•    Proven leadership and management abilities especially in managing a diverse team (incl. remote management)
•    Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
•    Broad Marketing experience, with a distinct track record of success and expert Merchandising knowledge
•    Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
•    Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all Bus.
•    Expert understanding of Korean markets’ consumers, accounts, economic environment and commercial needs
 
Requisite Education and Experience / Minimum Qualifications:
•    10+ years of experience in merchandising/product, marketing, sales/retail required. 
•    University degree in Business or equivalent professional experience, ideally in Merchandising /AP, Sales and/or Marketing.
•    Previous experience in managing a global matrix organization required
•    Sporting goods industry experience required
•    Fluent in English
•    Fluent in local language (if applicable) preferred
•    Willingness to travel upwards of 20% of time