PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

Coordinate and support overall brand communications activities to ensure effective local implementation of Global GTM process aligning with the company target.
 

KEY RESPONSIBILITIES: 

OVERALL

• Support and drive overall brand comm. marketing strategy and activation across all touchpoints (advertising, creative production, PR, digital, social, events (consumer and customer), sponsorship, retail, account, CRM, etc.)
• Inject creative ideas to amplify brand heat and ensure the brand stays relevant to the target consumer
• Orchestrate the localization of global marketing assets while ensuring consistency in brand voice
• Deliver information to every related department with timely manner and right tools including all agencies

BRAND MARKETING MEDIA PLANNING & STRATEGY DEVELOPMENT

• Support to create the local brand marketing plan and calendar based on Global and input from country commercial needs
• Collaborate with media buying agency (Mediacom) and support more on strategic media planning (especially digital) and execution
• Work with CTC team in coordinating the strategic seasonal, quarterly range plan to align with company target
• Set weekly & monthly detailed digital social activity plan for TEAMADIDAS IG postings, influencers and youtubers aligning with the seasonal plan

Digital Marketing Plan and execution

• Develop Digital marketing plan which is aligned with Marketing strategy 
• Support eCom with the consolidated assets and messages thru digital marketing  
• Develop local contents /new digital marketing tool
• Report weekly / monthly / quarterly recap 

Social marketing execution, management

• Align with seasonal ATL & PR plan, set weekly & monthly detailed social activities for IG (Set best combination with global and local communication timing)
• Communication co-ordinate with related department for communication product (Product, Sports marketing, Retail marketing and sales)

• Manage influencer & creator ecosystem (TEAMADIDAS) including strategic seeding, content co-creation, and performance analysis
• Leverage social listening and monthly analytics to optimize Social Engagement and ROI. Report monthly or seasonal social analysis for better execution

PR/Consumer Event & Promotion management to align with overall plan

• Manage samples and proactively communicate with PR agency for PR related issue
• Align with planned events and promotion, coordinate detailed execution working with line manager & others related department
• Coordinate agency communication for every execution based on planned activities
• Deliver information to every related department (incl. store managers) with timely manner and right tools
• Drive revenue growth by spearheading creative initiatives and trend-setting marketing ideas
• Provide every promotion analysis report for result sharing for better execution

Support Asset Creation & Operation  

• Support the brief and production of assets relevant to key account or Retail activations
• Communication with related department for asset development (Product, Sports marketing, Retail marketing and Sales)
• Manage and operate marketing inventory and minimize the year-end stock
• Support local trade meetings with sell-in tools
• Manage end-to-end marketing operations such as budget, invoice, order tracking, delivery follow-up and follow up documents, etc.

KEY RELATIONSHIPS:

• Internal (main) - aGolf CTC, Sports Marketing, Retail MKT, and Sales
• Internal (Sub) - Operation, Finance
• External - agencies such as Creative agencies, PR Agencies, Media buying Agency, Event Agencies

KNOWLEDGE, SKILLS AND ABILITIES:

• High degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer
• Ability to develop local marketing strategies following global guidelines
• Strong presentation skill to internal and external stakeholders
• Advanced user of MS Office suite of products
• Photoshop, Design and video editing skill preferred
• Good sense of marketing trend and contents development skills
• Experience in both, market and regional marketing organization preferred
• Fluent English in both Speaking and Writing

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

• University degree in Business or equivalent professional experience
• At least 5 years’ experience in relevant Marketing fields
• Golf Industry experience preferred