Sr. Specialist, Brand Finance, Finance (1Y6M)

Purpose & Overall Relevance for the Organization:

  • The cornerstone activity of this role is consistency, transparency, planning, analyzing, reporting, and partnering with all relevant stakeholders in alignment with globally defined standardized guidelines and processes with Product first mindset

 

Key Responsibilities: 

  • Manage and execute standard and ad hoc financial analysis and reporting for MaEx (Marketing expense), Category/channel profitability, etc. (short, mid- and long term)
  • Create transparency and acting as advisor for the Brand Team based on the actual reporting, forecasting/budgeting process, potential Risk / Opportunities and management comments.
  • Sports Marketing and Culture Marketing controlling and CAF approval process supervision
  • Collaborate with the Demand Planning teams in terms of alignment between the monthly IBP and RFC process, ensures consensus between Brand and Sales forecasts
  • Update part of monthly Finance meeting and MaEx alignment meeting
  • Tracks the impact of the CB and CB+ on the margin and the category planning
  • Develop and track Hype allocation models together with MOPs and the BUs
  • Collaborate with CCT Finance on potential implications on margin as a result of CCT product creations
  • Provide insights and work on scenarios planning in order to facilitate Brand related process and decisions
  • Support the preparation for key Brand meetings – Pre-GTM, Trade meetings, 3x1, 3x3 etc.
  • Ensures SAC (MaEx system) is up-to-date and the spend is allocated properly across the different MaEx buckets
  • Facilitates the alignment of the Sales working budget allocation between Brand and the Sales teams and escalates accordingly
  • Reviews critically and challenges the planning assumptions related to the sales working budget
  • Ensures compliance of the MaEx planning and reporting to the relevant policies and procedures
  • Coordinate and execute the MaEx planning close collaboration with the Brand team
  • Develop and run MaEx ROI models and assessment of campaigns effectiveness together with the BUs
  • Work in close collaboration with Korea NTP and the Brand team in tracking and assessing NTP savings and more particular Media savings and how they impact the financial planning
  • Work with Brand team on Franchise lifecycle management, prepare trend reports and analyze franchise performance
  • Understand the business and apply this knowledge to proactively manage risks and opportunities across all P&L line items
  • Various project management and support

 

KPI’s:

  • On time submission of Management Reports
  • Accuracy of actual reporting and forecasts validation

 

Key Relationships:

  • Local FP&A team
  • Global Brand Finance team
  • Local Demand Planning Team
  • Local Brand team
  • Local NTP team
  • Global Sales
  • Global Brands
  • Global Sourcing
  • GBS

 

Knowledge, Skills and Abilities

  • Complete familiarity with Microsoft office, SAP, Power BI or equivalent tools
  • High degree of commercial and business acumen knowledge to challenge and drive consensus among Retail, eCom & Wholesale
  • Strong interpersonal skills (e.g., relationship management, facilitation)
  • Strong analytical skills
  • Proven methodological skills (e.g., data analysis, trend forecasting)
  • Understanding on GTM process & Pricing strategic to maximize company profit.
  • Solid accounting skills and experience
  • Fluent in written and spoken English

 

Requisite Education and Experience / Minimum Qualifications

  • University degree in Accounting or adequate education
  • Minimum 5 years of financial planning experience
  • Preferable experience in the sport or clothing industry

 


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Sr. Specialist, Brand Finance, Finance (1Y6M)

Brand: 
Location:  Seoul
TEAM:  Finance
State: 
Country/Region:  KR
Contract Type:  Temp
Number:  533478
Date:  Aug 21, 2025