Purpose & Overall Relevance for the Organization:  

To drive the best Retail stores and environment in the market by executing Seasonal ISC/POP plan and Visual Merchandising activities into the market field, which is aligned with Brand Direction and strategy and support new store open.

Key Responsibilities:

Visual Merchandising execution

• Schedule & budget management of visual merchandising agency
• Manage Visual merchandising plan and execution, which is aligned with Brand direction/Strategy.
• Seasonal and Bi-weekly Visual merchandising plan set up to increase sell thru, which is aligned with Brand GTM plan & Brand strategy.
• Analysis and set up KPI (e.g. store sell-thru ) after applying VM plan by co-work with Sales planning team, Brand Comm, Product /CTC team and sports marketing.
• VM manual training for sales, store managers with VM Agency to keep the best store condition as well as to increase sell thru. 
• Provide the optimized SKU plan or presentation for Apparel /Accessory and footwear to Sales merchandising team to get the best store
• Keep working on finding out the best VM practice from other brands or references to enhance brand presence.
• Retail marketing GTM plan management for Tradeshow & Sell in meeting

Retail Marketing ISC/POP Planning and Execution :

• Manage and ensure effective in store communication implementation to meet brand building objectives as well as sell-through growth target according to pre-defined  calendar, including all ISC set-up in the store.
• Provides comprehensive manual for campaign execution
• Guides agency/vendors to deliver quality & timely campaign execution. 
• Manage schedule and budget of each campaign against target.
• Be responsible for retail working budget control (POS/POP spending and etc) and regular reporting
• Works closely with other marketing functions to leverage sales and cross-promotion with PR, Digital, and Sports Marketing
• Work closely with sales and product teams to develop retail marketing programs for retail store exclusive programs based on business needs.

Store development support  

• Support store open process related things for ISC/VM
• Drive open package items of the new/renewal open store management
• Get into the direction of door lay-out in order to make ideal product arrangement following stream of consumers shopping behaviour.
• Work on with VM/ISC agencies to prepare initial door open with in-store environment set up for open doors.
• Work on with interior agencies to develop fixtures required for new store openings and the new manual.
• Manage store asset and disposal processes.

Key Relationships:

• Communicate with sales, product, sales merchandising team and store.
• Planning and organizing with product and sales planning eam
• Analysis and problem solving with internal and sales planning team
• Learning and self-development with team manager

Knowledge Skills and Abilities:

• Strong in the areas of merchandising and marketing with proven cross functional experience, across sales and retail, finance and operations
• Passion for the category
• Able to work collaboratively across different cultures
• Interior& VM knowledge
• Market knowledge of fashion or sports industry
• Excellent presentation skills
• Strong interpersonal and communication skill
• High level of MS office, photo-shop, illustrator
• Good spoken & written English a plus

Requisite Education and Experience / Minimum Qualifications:

• University Graduate
• Over 5 years of experience in fashion market or visual merchandising experienced in retail