Sr. Specialist, VM Planning, Brand adidas
Role & Responsibilities:
• Campaign VM Planning
- VM directive for Originals In-line, Statement & Kids Campaigns
- Manage sell-in room Mannequin setups for Originals and Kids categories
- Ensure campaign-aligned door list accuracy for optimal campaign rollout.
- Facilitate communication with external agencies to conceptualize and ISC display materials to meet the standards of the brand.
• Retail Marketing Activations
- Campaign Communication Visual Tools Plan & Execution (Window, In-store communication tools)
- Support for Retail Marketing activations
• Channel Support
- Provide marketing support for Mono-brand and Wholesale (WHS) channel needs, addressing demands effectively. (e.g: Create Campaign Branding VP zone, Commercial driven Sales promotion)
• Industry Insights
- Stay updated on the latest retail marketing trends and best practices to drive innovative strategies.
- Job requirements:
- Education: Bachelor's degree in Design, Fine Art, Marketing major, or related fields preferred
- Work experience: +2 years of experience in VM & Retail marketing related fields
- Language skills: Proficiency in English and Korean (both written and spoken) is required.
- Graphic software skills: Photoshop is essential. (Proficiency in Illustrator, In-design or Sketch-up is a plus)
- Window & ISC tool development with the basic understanding of VM and consumer-centric approach
- Strong communication, Presentation, and Collaboration skills
- Punctuality/ Positive mindset
- Quick learner (Open to feedback from colleagues and managers)
A portfolio is required for your interview.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.