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Assistant Manager Brand Partnerships

Support the successful execution of Global Collaboration and Statement collections within GCA by coordinating cross-functional processes from seasonal planning through market launch.

Ensure local/global collaboration concepts, product assortments, and launch guidelines are accurately translated into local execution across Retail, eCom, Marketing, Planning and Country Teams to deliver a premium consumer experience and support commercial objectives.

Key Responsibilities
Seasonal Planning & Coordination
•    Support seasonal collaboration and Statement collection planning processes for GCA markets.
•    Coordinate communication between Global Business Units and GCA cross-functional teams on seasonal product launches.
•    Maintain seasonal assortment information, launch calendars and key milestone tracking.
•    Consolidate market feedback, commercial inputs and product requests from GCA stakeholders for Global teams.
•    Support sample ordering and showroom preparation activities for seasonal reviews and sell-in sessions.
•    Work with CCS on in-house energy projects.

Product Launch Execution
•    Coordinate execution of Global collaboration launches across Retail and eCommerce channels.
•    Ensure product data, launch information, pricing and allocation details are accurately shared with relevant stakeholders.
•    Track launch readiness and follow up on key deliverables with Planning, Marketing, Retail, eCom and Operations teams.
•    Support implementation of launch guidelines to ensure premium and consistent brand presentation across markets.
•    Assist in monitoring launch performance and collect post-launch feedback.

Business Tracking & Reporting
•    Consolidate sell-through and business performance reports for collaboration collections.
•    Support seasonal forecasting and performance tracking through data collection and analysis.
•    Prepare regular reports and business updates for local and global stakeholders.
•    Monitor product availability and highlight potential risks or opportunities during the season.
•    Support the review of launch results and maintain historical performance records.

Systems & Process Management
•    Maintain product information and seasonal records across internal systems and tools.
•    Ensure accuracy of assortment files, launch trackers and related documentation.
•    Support product setup, pricing records and system administration activities where required.
•    Manage seasonal archives, sample inventories and collaboration-related documentation.
•    Continuously improve process efficiency and data quality.

Cross-Functional Collaboration
•    Act as a key coordinator between Global Business Units and GCA functions.
•    Work closely with Retail, eCommerce, Marketing, Demand Planning, Finance and Operations teams to support launch execution.
•    Facilitate information sharing and follow-up actions across stakeholders.
•    Support ad-hoc projects and business initiatives related to collaborations and Statement business.

KPI's
•    Launch execution accuracy and on-time delivery
•    Product setup and data accuracy
•    Seasonal reporting quality and timeliness
•    Sample management accuracy
•    Sell-through tracking completion
•    Stakeholder satisfaction and cross-functional collaboration effectiveness

Key Relationships
•    Global Business Unit
•    GCA Brand Marketing
•    GCA Retail Marketing
•    GCA eCommerce
•    GCA Planning
•    GCA Demand Planning
•    GCA Finance
•    GCA Operations
•    Country Commercial Teams

Knowledge, Skills and Abilities
•    Strong project coordination and execution skills
•    Excellent organizational skills and attention to detail
•    Good analytical capability with proficiency in Excel and reporting tools
•    Strong communication and stakeholder management skills
•    Ability to manage multiple projects and deadlines simultaneously
•    Collaborative mindset and proactive working style

Requisite Education and Experience / Minimum Qualifications
•    2-4 years of experience in Merchandising, Buying, Product Operations, Category Management or Brand Operations
•    Experience within sporting goods, fashion, retail or consumer products industry preferred
•    Familiarity with Retail and eCommerce business operations
•    Strong Excel and PowerPoint skills
•    Fluent in English and Mandarin
•    Bachelor's degree or equivalent professional experience

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Assistant Manager Brand Partnerships

TEAM:  Brand Management & Communications
Location:  Shanghai
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  551843
Date:  Nov 5, 2026
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