PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

Drive business results thru in-store consumer engagement program and promotions with a brand-right approach. Elevate the consumer experiences to be more consistent across all channels.

Key Responsibilities:

Planning

• Well understand with brand theme, further use this knowledge to identify and leverage activation & community building opportunities for the adidas brand
• Support the development of the Retail activations programs in Key store format.
• Understand the target consumers profile, well briefing to agency to efficiently get qualify proposal
• Collaborate cross functionally to help steer stake holder alignment on own retail activations
• Calendar developed and x function resource leverage

Execution & Management

• Flawless execution of the agreed retail activations
• Marketing Agencies- Coordinate with agencies for planning, execution & budgeting
• Working Budget- Ensure that your individual activations hit their pre-agreed budgets & control any financial misappropriations
• Ensure information requirement for Finance team is provided in time & is accurate
• Support management of the regional adidas community building initiatives & programs
• Execute any other relevant projects assigned by your line manager

Evaluation & Reporting

• Support evaluation of your activations from a KPI and ROI perspective and share with relevant teams

KEY RELATIONSHIPS:

• Marketing all functions
• Finance & Purchase
• One Operation Team
• Finance & NTP

KPI’s

• Sales and Traffic incremental vs benchmark numbers
• Target audience share

Knowledge, Skills and Abilities:

• Fluent in English/Mandarin
• Strategic minded with strong executional abilities
• Excellent presentation skills
• Business trip required
• Strong ability to collaborate with cross functional teams
• Consumer focused

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business, or equivalent professional experience, ideally within the Marketing domain. (Additional sales/retail experience is an added advantage).
• Minimum 3-5 years of marketing management experience, with a distinct track record of success and high level of knowledge in consumer activation area;
• Event agency working experience is a MUST
• Passion for sports & sports culture