Purpose & Overall Relevance for the Organization:

The adidas own ecosystem plays a key strategic role in accelerating our digital brand eCommerce strategy in China. Winning on each of these OS touchpoints through our flagship stores (.COM/APP/WeChat) while delivering a premium end-to-end consumer experience will be key to success for the whole team.

The candidate is expected to drive constant monitoring & analysis of product performance with consideration comprehensive operation KPI & sales KPI to lead discussion & actions to push sales thru site display, paid media, mechanism design & pricing and stock optimization.

Key Responsibilities:

• Manage and lead the internal/external OS site merchandising team in overall merchandise planning, product prioritization, data integration, sales analysis, and support store managers in achieving sales targets.
• Tailor product display plans and selection strategies for each store according to their positioning within the OS ecosystem.
• As the product contact window for OS team, providing insights & feedback for allocation, replenishment, reorder, pricing to digital buying & trading team.
• Assist store manager in monitoring key product metrics, including GMV, MD, ASP, and STR, during daily operations, and provide recommendations for optimization based on product strategy.
• Based on the focus of new products and campaigns, arrange product displays at key homepage touchpoints and organize product categories on the PLP, to enhance conversion rate.
• Establish a product plan for OS stores for Mega Event, collaborate with store managers to define product structure, and participate in decision-making regarding promotional mechanisms and affiliate product selection. Adjust key product highlights based on daily sales to support business achievement.
• Collaborate with Digital Hub team to optimize all product-related features, assisting the PO team in enhancing search and PLP display arrangements based on product.
• Oversee product-related data and report automation with the digital hub team and enhance the efficiency and utilization of data.
• Work with Ops to drive better product category publishing, title SEO and manage TP to execute the constant optimization.
• Support the Marketing team in enhancing media efficiency and provide recommendations for product selection.

Key Relationships: Key Relationships:

• OS store management team
• Digital marketing team
• Digital Operations teams (site ops, content, post order, CS)
• Digital Business Planning & Analytics team
• Digital Hub team
• Digital Buying & Trading
• External agencies (TP)

KPI:

• Overall commercial sales target for OS ecosystem store (.com/FSAPP/WMS)
• Sell Thru, MD, CVR, Page CTR
• Traffic mix & sales mix efficiency among all store product

Knowledge, Skills and Abilities:

• Solid working experience with Merchandising or Product Management
• Good knowledge of all ecommerce channels/online marketing
• Strong analytical skills and fact based orientation in decision making
• Experienced in working cross-functional within international organization
• Team management & strong collaboration with cross function team

Requisite Education and Experience / Minimum Qualifications:

• Minimum 5+ year experience in merchandising & in-season trading;
• preferably with a background in sporting industry & Retail
• eCommerce background is a plus
• A Bachelor’s or Master’s degree in business, marketing, or related field.
• Fluent Business English