Purpose & Overall Relevance for the Organisation

This role is key to the successful implementation of the Membership Strategy in the GCA

Market. Manage membership operations in adidas own retail to drive member sales growth, engagement and ensure a seamless member experience in offline stores.  

Key Responsibilities

• In line with adidas Membership Strategy, and in collaboration with Own Retail and Brand counterparts, develop and execute strategies to recruit, retain, and engage members in offline stores.
• Set and monitor key membership KPI, regularly analyzing data to track progress and identify areas for improvement and subsequent actions.
• Plan and design member exclusive promotion/events to enhance member experience, loyalty, and drive offline membership business. Tailor mechanisms based on member segments and offline preferences.
• Collaborate with Own Retail and regional retail teams. Facilitate effective two-way communication, ensuring alignment on membership strategies, membership performance, sharing best practices, and promptly resolving any issues that arise.
• Work closely with the adidas service agency briefing and monitoring them on all aspects of campaign management operations to ensure maximum results are achieved and high-quality standards are maintained.
• Ensure keep up to date with developments in the CRM market including data-driven marketing, social media, mobile and new channels, platforms, methods and tactics.

Key Relationships

• Brand Marketing
• Retail
• China Digital team
• China Tech team
• Legal

Knowledge, Skills and Abilities

• Proven track record of membership operations in offline channel
• Demonstrable knowledge and use of CRM tools and technologies.
• Excellent communication and cross-functional collaboration abilities.
• Plan and prioritize daily working time effectively with the ability to work in a fast-paced environment
• Strong analytical skills, be solution driven and result oriented
• Strong project management skills

Requisite Education and Experience / Minimum Qualifications

• Bachelor's degree in marketing, business administration or related fields
• 3-5 years of relevant experience in membership operation or loyalty program management, preferably in retail industry
• Fluent written and spoken English language skills