Purpose & Overall Relevance for the Organization:

• Develop short calendars industry-leading creative solutions to extend the global adidas Originals apparel collection for the China market and amplify the relevancy and desirability of adidas brand image, from sell-in to sell-out (consumer-facing)

Key Responsibilities: 

• Lead the creative development of concepts that extend the Originals apparel strategy with a clear focus on China market needs across women’s and unisex category

• Develop consumer-centric creative strategies with a heavy focus on the outerwear category

• Collaborate with Product Design team to ensure holistic storytelling

• Collaborate with cross-functional team members to ensure consumer- and brand-focus

• High-frequency communication to Germany HQ key design team members to maximize harmonization between local product creation and originals global collection

• Lead the execution of creative strategies to ensure end-to-end creative excellence from sell-in to sell-out (consumer-facing)

• Create together with the direct reports highly relevant top-class design solutions and ensure the accurate translation of those into tech packs, which include all relevant sketches, artworks, fit, material, color, and trimming information

• Follow up on creative strategy on sample level and ensure maximum market and consumer relevancy

• Review and approve production stages of creative execution

• Maximize results within the given budget and timeframes

• Can-do mindset, seeking solutions driven within the complex multiple overlapping creation calendars with limited time and resource 

• Present and communicate creative solutions with clarity, effectively selling ideas to a variety of stakeholders

• Identify opportunities for improvement and change and proactively initiate own proposals/projects

• Grow, mentor, and support the direct reports

• Seek out new Design resources that can deliver world-class results