Director, Kids FTW PM

Purpose & Overall Relevance for the Organization:

  • Recognize sport and consumer insights.
  • Heavily influence category direction and drive its implementation.
  • Execute strategies to tactical plans.
  • Steer a cross-functional product creation team to deliver the category vision.
  • Lead and develop the category team.

 

Key Responsibilities:

  • Manage a team and develop their functional and social skills using available resources to create a top performing team.
  • Set and manage strategic category direction; ensure cross-functional alignment.
  • Identify new business opportunities to drive innovation and / or commerciality.
  • Develop an "all for one attitude" within the team to ensure smooth cooperation with interlinked departments.
  • Have full understanding of the product creation process to drive it forward.
  • Be a role model for all team members in regards to strategic direction and the product creation process.
  • Show leadership through living the brand values while fostering a performance culture.
  • Manage and develop optimum relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process.
  • Challenge the cross-functional team to ensure creation of industry leading products.
  • Analyse and report category business performance to ensure achievement of category KPIs.
  • Positively represent the category both internally and externally.
  • Be a competent partner for category and ranging discussions with markets.
  • Define projects to optimize category performance and steer to conclusion.
  • Build an understanding of product information systems and the interlinking functions – clarity on respective timelines 

 

Key Relationships:

  • Steer a strong relationship and ensure constant dialogue/feedback with Your category across all functions, other categories and creation centers (if appl.)
  • Cross-functional team (Design, Development, Materials, Costing, Planning) Markets

Knowledge, Skills and Abilities:

  • Manage a team to create industry leading products
  • Inspire, coach and lead; set framework for performance and growth
  • In-depth knowledge of respective product category
  • Advanced analytical skills, be solution driven and result oriented, strong business orientation
  • Ability to thrive in a fast paced environment
  • Strong communication skills
  • Lateral thinking and challenge status quo
  • Profound consumer, market and retail knowledge especially in regards to different needs of different countries/ regions
  • Step up to conflicts and work towards a diplomatic solution
  • Execute change management
  • Cooperate effectively to maintain and develop trustful relationships
  • Ability to travel
  • Passion for sports

 

Requisite Education and Experience / Minimum Qualifications:

  • College degree, preferably in marketing/business /textile/fashion
  • Minimum of 10 years Product Marketing experience with Kids’ FTW Product Marketing experience as a must have
  • At least 5 years of experience in managing and developing direct reports
  • Strong leadership skills
  • Experience in trade or sales is helpful
  • Fluent in English (oral/written)
  • PC skills (MS Office programs)

 


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Director, Kids FTW PM

Brand: 
Location:  Shanghai
TEAM:  Brand Management & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  539074
Date:  Jan 7, 2026