Director, Kids FTW PM
Purpose & Overall Relevance for the Organization:
- Recognize sport and consumer insights.
- Heavily influence category direction and drive its implementation.
- Execute strategies to tactical plans.
- Steer a cross-functional product creation team to deliver the category vision.
- Lead and develop the category team.
Key Responsibilities:
- Manage a team and develop their functional and social skills using available resources to create a top performing team.
- Set and manage strategic category direction; ensure cross-functional alignment.
- Identify new business opportunities to drive innovation and / or commerciality.
- Develop an "all for one attitude" within the team to ensure smooth cooperation with interlinked departments.
- Have full understanding of the product creation process to drive it forward.
- Be a role model for all team members in regards to strategic direction and the product creation process.
- Show leadership through living the brand values while fostering a performance culture.
- Manage and develop optimum relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process.
- Challenge the cross-functional team to ensure creation of industry leading products.
- Analyse and report category business performance to ensure achievement of category KPIs.
- Positively represent the category both internally and externally.
- Be a competent partner for category and ranging discussions with markets.
- Define projects to optimize category performance and steer to conclusion.
- Build an understanding of product information systems and the interlinking functions – clarity on respective timelines
Key Relationships:
- Steer a strong relationship and ensure constant dialogue/feedback with Your category across all functions, other categories and creation centers (if appl.)
- Cross-functional team (Design, Development, Materials, Costing, Planning) Markets
Knowledge, Skills and Abilities:
- Manage a team to create industry leading products
- Inspire, coach and lead; set framework for performance and growth
- In-depth knowledge of respective product category
- Advanced analytical skills, be solution driven and result oriented, strong business orientation
- Ability to thrive in a fast paced environment
- Strong communication skills
- Lateral thinking and challenge status quo
- Profound consumer, market and retail knowledge especially in regards to different needs of different countries/ regions
- Step up to conflicts and work towards a diplomatic solution
- Execute change management
- Cooperate effectively to maintain and develop trustful relationships
- Ability to travel
- Passion for sports
Requisite Education and Experience / Minimum Qualifications:
- College degree, preferably in marketing/business /textile/fashion
- Minimum of 10 years Product Marketing experience with Kids’ FTW Product Marketing experience as a must have
- At least 5 years of experience in managing and developing direct reports
- Strong leadership skills
- Experience in trade or sales is helpful
- Fluent in English (oral/written)
- PC skills (MS Office programs)
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.