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Director, PM/DES ACC

Director Product Marketing/Design ACCArea:                                                                        GCADepartment:                                                           Creation Center ShanghaiDirect Reporting Line:                                        VP APP & ACCIndirect/secondary reporting line:                 -Subsidiary/country:                                             ShanghaiLocation:                                                                 ShanghaiGSMS Grade:                                                          M2Number of Personnel Managed:                      9Cost Center/Budget and/or Revenue Responsibility:Purpose :Recognize sport and consumer insightsHeavily influence category direction and drive its implementationExecute strategies to tactical plansSteer a cross-functional product creation team to deliver the category visionLead and develop creation for ACCKey Responsibilities:Manage a team and develop their functional and social skills using available resources to create a top performing team.Set and manage strategic category direction; ensure cross-functional alignment.Identify new business opportunities to drive innovation and / or commerciality.Develop an "all for one attitude" within the team to ensure smooth cooperation with interlinked departments.Have full understanding of the product creation process to drive it forward.Be a role model for all team members in regards to strategic direction and the product creation process.Show leadership through living the brand values while fostering a performance culture.Manage and develop optimum relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process.Challenge the cross-functional team to ensure creation of industry leading products.Analyze and report category business performance to ensure achievement of category KPIs.Positively represent the Creation team for ACC both internally and externally.  Work with the GCA BU (Business unit), Brand Marketing and Sports Marketing teams throughout the season to define strategic product direction.Build an understanding of product information systems and the interlinking functions – clarity on respective timelines.     Key Relationships:Steer a strong relationship and ensure constant dialogue/feedback with business unit and across other BU´sCross-functional team (Development, GTM, Materials, Costing, Planning)Markets and relevant key retailersKnowledge, Skills and Abilities:Project management, problem solving, working through ambiguityManage a team to create industry leading productsInspire, coach and lead; set framework for performance and growthIn-depth knowledge of respective product categoryAdvanced analytical skills, be solution driven and result oriented, strong business orientationAbility to thrive in a fast-paced environmentStrong communication skillsLateral thinking and challenge status quoProfound consumer, market and retail knowledge especially in regard to different needs of different countries/ regionsStep up to conflicts and work towards a diplomatic solutionExecute change managementCooperate effectively to maintain and develop trustful relationshipsAbility to travelPassion for sportsRequisite Education and Experience / Minimum Qualifications:College degree, preferably in marketing/business /textile/fashionMinimum of 8 years Product Marketing/Design experience with APP, FTW or ACC backgroundExperience and excellent knowledge/solid insights on ACC categoryExperience in trade or sales is helpfulFluent in English is a plusPC skills (MS Office programs)

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Director, PM/DES ACC

Brand: 
Location:  Shanghai
TEAM:  Brand Management & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  540675
Date:  Feb 5, 2026
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