Director, Product Marketing/Design FOS APP

Purpose & Overall Relevance for the Organization:

 

This role shapes FOS's creative vision (Urban mecha style), leading seasonal design and end-to-end processes from insight to impact. It guides a high-performing team to deliver consistent, high-quality, emotionally resonant design across all channels, deciphers consumer culture, defines category strategy, leads cross-functional execution, develops talent, and partners with Product, and Product Development to align design with business goals for market-leading consumer experiences.

 

Responsibilities:

 

Strategic Leadership & Business Growth

  • Define and drive the strategic category direction, ensuring cross-functional alignment. 
  • Identify and seize new business opportunities to fuel both innovation and commercial value.

 

Team Leadership & Culture Shaping

  • Build a high-performing team by developing members’ functional and social skills.
  • Lead by example, live the brand values, foster a performance-driven culture, and cultivate an "all-for-one" mindset.

 

Cross-Functional Collaboration & Process Enablement

  • Establish and optimize strong partnerships with cross-functional teams and interlinked departments. 
  • Deeply understand and advance the product creation process to ensure efficiency and smooth execution. 
  • Challenge teams constructively to develop industry-leading products.

 

Performance Management, Systems Acumen & Representation

  • Analyze and report category business performance to achieve KPIs. 
  • Understand product information systems and interlinked timelines, lead category optimization projects, and drive them to conclusion. 
  • Represent the category both internally and externally as a trusted partner for market communication and ranging discussions.

 

 

Key Stakeholders

 

  • Product (BU)
  • Product Development (PD)
  • Senior Design Director
  • External Resources 

Requirements

 

Education & Professional Experience

  • Bachelor’s degree or higher in Fashion Design, or equivalent professional experience.
  • 5+ years as a product management, merchandising, or senior designer, preferably with experience in lifestylebrands and a proven track record of successful projects.
  • 2–3 years of management and leadership experience, with demonstrated ability to drive teams toward strategic goals.

 

Technical & Industry Expertise

  • Deep knowledge and strong hard skills in lifestyle wear.
  • Solid industry knowledge and high trend sensitivity, with ability to interpret and integrate trends into design work.

 

Collaboration & Communication

  • Ability to work with stakeholders to understand detailed requirements and develop plans to meet or exceed them; open to feedback and constructive criticism.
  • Excellent interpersonal skills to clearly communicate creative vision, concepts, and solutions to stakeholders, internal teams, and clients.
  • Effective team player, capable of synthesizing abstract ideas into concrete design implications.
  • Excited to collaborate closely with teams and stakeholders in a distributed model, regularly delivering design solutions for approval.

 

Language, Tools & Portfolio

  • Fluency in English and Mandarin (verbal and written).
  • Proficiency in Adobe Suite and MS Office.
  • Portfolio required as part of the application.

 


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Director, Product Marketing/Design FOS APP

Brand: 
Location:  Shanghai
TEAM:  Brand Management & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  544677
Date:  May 11, 2026