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Director Brand Process and Operations

Director Brand Process Operations

 

 

Area:                                                   GCA

Department:                                      CCA    

Direct reporting line:                       VP CCA

Indirect reporting line:                                 

Subsidiary/country:                           China

Location:                                             Shanghai

GSMS Grade:                                      M2

Number of Personnel Managed:

Cost Center/Budget and/or Revenue Responsibility:

 

 

Define and implement business process management in accordance with strategic direction across all categories of creation center asia.  Achieve consumer satisfaction as well as a positive brand image and corporate profitability with an efficient/commercial value approach.

 

Disciplines:

 

  • CCA: Reflect all strategic initiatives in process landscape (BL3, CMA, LECT, DC E2E, CCA, Creation Infrastructure, Range Architecture, 6-2-1, KAIM, AC, Innovation / Futures, Consumer Obsession, Holistic Input, Mktg Excellence)

 

 

Key Responsibilities:

 

  • Lead all CCA Brand Creation Operations and Process.
  • Lead the implementation and optimization of business process models for Product Marketing, Go-To-Market (GTM), Brand and Sports Marketing.
  • Drive an effective working relationship across the GTM and CREATION environment.
  • Lead calendar and process alignment for a sub-brand including process/ system integration.
  • Create and update parameters for calendar management for the respective sub-brand.
  • Set guidelines for sample / prototype management and meeting organization on sub-brand level.
  • Program & change management under application of excellent expertise.
  • Team leadership for the respective sub-brand hub.
  • Develop functional/ technical capabilities and behavioral/ managerial competences for direct reports. Proactively identify and promote talent for career development.
  • Lead the process optimization across sub-brand and ensure cross-functional execution.
  • Identify implications of process changes for IT systems, document required changes and ensure timely implementation.
  • Measure performance against set KPI’s and report status on a regular basis.

 

Key Relationships:

 

Focus depending on specific role, but end-to-end business process contains the following collaboration scheme:

 

 

FUNCTIONAL

  • Product/Sports/Brand Marketing across Brand adidas (Performance and Style) including Go-To-Market teams
  • All Business Unit Groups and Business Units
  • Global Operations (Materials, Development, Costing, Sourcing, Planning)
  • Design
  • adidas Innovation Technology (aIT)
  • Human Resources
  • Finance
  • Marketing Operations & Business Development (other sub brands and central Project Management)
  • Sales (Wholesale, Retail, eCom)
  • Global IT

 

HIERARCHICAL

  • All Management levels (including senior executives).

 

GEOGRAPHICAL

  • Global
  • Creation Centers
  • Markets (to a certain extent)

 

Knowledge, Skills & Abilities:

 

  • Strong Business Process Management/ Logistics experience and comprehensive end-to-end knowledge.
  • Change and Project Management expertise.
  • Strong solution oriented attitude.
  • Proactive evolution and revolution oriented.
  • Strong cross-functional/cross-brand attitude.
  • Global team lead hub (with globally located resources).
  • Developed experience in people management.
  • Pls. add more soft skills (communication, analytical comp., etc.) if appropriate.
  • English: fluent
  • Another European language advantageous
  • Outlook:                 Advanced
  • Word:                    Basic
  • Excel:                    Advanced
  • PowerPoint:          Advanced

 

Requisite Education and Experience / Minimum Qualifications:

  • University degree or equivalent education required.
  • Possess a strong set of skills acquired through advanced training, study and experience.
  • Broad & deep knowledge in own functional area, combining with broad knowledge of other areas.
  • 10 years of working experience required.
  • As manager of Experts 3 years management experience required.
  • As manager of Admin / Tech Support minimum of 5 years management experience required.

 

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Director Brand Process and Operations

Brand: 
Location:  Shanghai
TEAM:  Brand Management & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  525750
Date:  Sep 9, 2025
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