Purpose & Overall Relevance for the Organization:

Lead and establish a lifestyle team and help create the seasonal creative direction. Maintain and nurture the design, material and color direction with the Design team for daily business

Key Responsibilities:

• Develop the seasonal Direction of lifestyle according to market trends as well as overall Design Direction and ensure consistency though products and ranges
• Be at a global forefront of design trends and innovation as well as their application
• Steer and drive the conceptualization process within of the category
• Manage a team toward Category’s objectives and implement process changes
• Steer and coach team members and their creative processes and drive development of direct reports.
• Inspire and motivate teams to pursue cutting edge ideas that are innovative and original in the market, by researching functional criteria for product and product concepts and outlining area of innovation
• Ensure the correct execution of Corporate Identity guidelines and against legal restrictions within the category.
• Verbally present category strategies with clarity and expertise.
• Disseminate Design Strategy into category and x-functional teams
• Create professional level presentations of ideas; from loose sketch to detailed renderings to Digital Presentation
• Ensure efficient processes and communication between external and internal teams

Key Relationships:

• Product Marketing and Development
• Different departments within Design
• Brand Communication
• BU team
• External partners

Knowledge, Skills and Abilities:

• Profound knowledge of fashion product and fashion design/industrial product or industrial design, great understanding of target customer.
• Deep understanding of local in terms of local market, local customer, culture and history. Have a view to understand adidas brand identity to have local design fit into adidas framework.
• Has the knowledge of Culture spans across, apparel, local culture, brands, sports, hype, music, movies, trends, etc
• Able to orchestrate in a collaborative way across different pipelines and functions
• A well-connected network with external design supplier
• Excellent communication skills
• Innovative and collaborative leader and coach
• Ability to inspire, think creatively and strategically as well as to act tactically
• Problem solving attitude & can-do personality
• Fluent in English (spoken and written)
• IT skills:  Photoshop, Illustrator, Excel, Word, PowerPoint: advanced /Outlook

Requisite Education and Experience / Minimum Qualifications:

• Bachelor’s degree (4 years) from a college/university in a relevant Design subject or equivalent combination of education and experience
• Minimum of 8 years of experience in the respective field or an equivalent combination out of education and experience
• At least 3 years’ experience of leading Design teams
• Practical experience in the field of Design, including management experience
• Strong leadership skills
• IT skills: Photoshop, Illustrator, Excel, Word, PowerPoint: advanced /Outlook
• Fluency in English (spoken and written)