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Director Media Planning

Purpose & Overall Relevance for the Organization:

  • Media Planning lead to support all adidas China marketing campaigns (all categories)
  • Lead Media Strategy Development, application of media vision through campaign execution and media agency management, working in tandem with media strategy and operations
  • Day-to-day, this person will have a key role in briefing, planning, execution, ensuring creative fit for media plans, budgeting, reporting and workflow planning in partnership with Brand Marketing, cross-functional teams and media partners

 

Responsibility

  • Set campaign media strategy, lead media negotiation, and manage media budget to ensure delivery of all campaign KPIs
  • Lead agency team (10+ people dedicated to adidas) on campaign execution timeline and post buy learning
  • Build and maintain strong relationships with media partners and stay up to date on media trends for breakthrough opportunities.
  • Manage total media budget and look for opportunities to improve media efficiency by connecting performance media, brand and social investment

 

KPI’s:

  • ROMI
  • Net Sales
  • Operating Profit
  • Share of Search on Red

 

Key Relationships:

  • Brand Marketing Team
  • Global Media Team
  • Performance Media Team
  • Media Platforms
  • Media Agency

 

Knowledge, Skills and Abilities:

  • Solid experience in media strategy, media planning, media buying and client service – with digital/social as key focus
  • Understand China Media (especially digital & social) landscape & key platforms
  • Strong in communication. Confident and motivated with high EQ in communicating with various stakeholders, especially Senior Leadership Team
  • Superior writing, research, presentation and organizational/project management skills, including the ability to work on several projects simultaneously with attention to detail
  • Data savvy to obtain media insights, strategy, analysis and recommendations
  • Experience in budgeting, forecasting, internal compliance, and process management

 

Requisite Education and Experience / Minimum Qualifications:

  • 12+ years of experience in media/social related roles
  • 4A media & social agency/ media platform background preferred
  • Prior experience in Sport & Fashion Industry is a plus
  • Fluent in Verbal and Written English
  • Bachelor’s degree or above

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director Media Planning

Brand: 
Location:  Shanghai
TEAM:  Brand Management & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  528885
Date:  May 15, 2025
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