Apply now »

Director Product Marketing, KIDS APP

Purpose :

  • Recognize sport and consumer insights
  • Heavily influence category direction and drive its implementation
  • Execute strategies to tactical plans
  • Steer a cross-functional product creation team to deliver the category vision
  • Lead and develop creation of apparel team for Kids apparel

 

Key Responsibilities:

 

  • Manage a team and develop their functional and social skills using available resources to create a top performing team.
  • Set and manage strategic category direction; ensure cross-functional alignment.
  • Identify new business opportunities to drive innovation and / or commerciality.
  • Develop an "all for one attitude" within the team to ensure smooth cooperation with interlinked departments.
  • Have full understanding of the product creation process to drive it forward.
  • Be a role model for all team members in regards to strategic direction and the product creation process.
  • Show leadership through living the brand values while fostering a performance culture.
  • Manage and develop optimum relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process.
  • Challenge the cross-functional team to ensure creation of industry leading products.
  • Analyze and report category business performance to ensure achievement of category KPIs.
  • Positively represent the Creation team for Kids apparel both internally and externally.  
  • Work with the GCA BU (Business unit), Brand Marketing and Sports Marketing teams throughout the season to define strategic product direction.
  • Build an understanding of product information systems and the interlinking functions – clarity on respective timelines.     

 

Key Relationships:

 

  • Steer a strong relationship and ensure constant dialogue/feedback with business unit and across other BU´s
  • Cross-functional team (Design, Development, GTM, Materials, Costing, Planning)
  • Markets and relevant key retailers

 

Knowledge, Skills and Abilities:

 

  • Project management, problem solving, working through ambiguity
  • Manage a team to create industry leading products
  • Inspire, coach and lead; set framework for performance and growth
  • In-depth knowledge of respective product category
  • Advanced analytical skills, be solution driven and result oriented, strong business orientation
  • Ability to thrive in a fast-paced environment
  • Strong communication skills
  • Lateral thinking and challenge status quo
  • Profound consumer, market and retail knowledge especially in regard to different needs of different countries/ regions
  • Step up to conflicts and work towards a diplomatic solution
  • Execute change management
  • Cooperate effectively to maintain and develop trustful relationships
  • Ability to travel
  • Passion for sports

 

Requisite Education and Experience / Minimum Qualifications:

 

  • College degree, preferably in marketing/business /textile/fashion
  • Minimum of 8 years Product Marketing experience with APP, FTW or ACC background
  • Experience and excellent knowledge/solid insights on Kids category
  • Experience in trade or sales is helpful
  • Fluent in English is a plus
  • PC skills (MS Office programs)

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Director Product Marketing, KIDS APP

Brand: 
Location:  Shanghai
TEAM:  Brand Management & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  532975
Date:  Aug 13, 2025
Apply now »