PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

As Director Product Owner, Digital Capability, you will be partnering with omni channel business operation stakeholders and Tech teams to define a prospective vision for digital platform capabilities to support customer connected experiences across digital platforms and channels, managing capability expansion increments and leading the team towards end to end connected functionalities & best practice definitions are a few examples of the activities that will be expected from this role.  

You will ride on effective communication tool & channel to drive membership engagement and recruitment to keep existing member sickness, and co-work with cross function teams to achieve member target and sales.

Delivering business value through truly omni-channel digital solutions consist of not only China for China creations but also contribute back to global shared common capabilities, drive cross function engagements and satisfactions, as well as contributes to commercial target directly/indirectly are expected.

KEY RESPONSIBILITIES:
 
Strategy & Value Delivery 

• Deeply understand China's omni-channel ecosystem (including Tmall, JD, Douyin, RED, PDD, etc.) and deliver tangible business value for GCA to drive sustainable growth across these key channels.
• Be accountable for the success of digital business, balancing the development of shared capabilities to enhance total customer experience and aligning with company strategic goals.
• Lead the team to formulate a clear growth vision for the entire e-commerce channel portfolio and define detailed delivery roadmaps for responsible business domains—fully respecting customer needs, adidas digital strategy, and existing digital ecosystems.
• Ensure the delivery of capabilities in strict accordance with the established roadmap and committed timelines.
• Lead the team with a result-driven mindset, using agile or hybrid methodologies and collaborate effectively with internal Tech teams and external delivery partners to ensure on-time, high-quality delivery of business objectives.
• Proactively identify and resolve dependencies with other Product Owners and cross-functional stakeholders to streamline delivery efficiency.

Stakeholder Management

• Represent the business for the platform, fostering strong relationships with key stakeholders (Digital Commercial, BU, Tech, CRM, Supply Chain, Finance, etc).
• Ensure proper requirements are captured and translated into the product backlog according to the platform vision. 
• Work as one team with tech delivery task forces to guarantee high-quality deliverables with proper velocity.  
• Work closely with product owners counterparts as well as other core components globally to ensure the digital platform product roads maps addresses the China for China business needs, meanwhile be part of and well-integrated with global solution landscape. 

Backlog Management 

• Prioritize the items in your product backlog. Specify the definition-of-done in cooperation with the product team. 
• Own the refinement of your product backlog to ensure that the platform team is delivering the right enhancements as well as new capabilities to drive consumer and business value. 
• Provide acceptance for delivered backlog items by the team, in line with the definition-of-done. 

Monitoring 

• Be accountable for monitoring, optimization and enhancement of the configuration, features and functionalities related to the business domain solutions. 
• Be able to define reasonable measurement for the platform performance from business perspective and lead platform evolving according to data insights. 
• Be accountable for value taking-in-place and on-going tracking and monitoring.

People Management 
 

• Lead platform PO team for certain business domains within digital platforms 
• Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development. 
• Provide team members/direct reports with clear direction and targets that are aligned with business needs and DBC objectives. 

KEY RELATIONSHIPS:

• GCA Digital cross functions
• GCA cross functions, e.g., Sales, Brand Marketing, Tech, Supply Chain
• Global Digital team
• Digital peers in other markets
• External partners/vendors (Ali, JD, Bytedance, PDD, RED, etc)

KNOWLEDGE, SKILLS AND ABILITIES:

Education & Experience 

• Bachelor’s degree with focus on Business Administration, Product Owner, Commercial or related areas 
• 10+ years of experience working in a Digital and/or eCommerce environment 
• 5+ years working as a Product Owner or product management related role, preferably in related industry or experience in leading digital platform product supporting multiple dimension customer engagement (for instance, platform realized with business middle layer concept) 
• Team management experience 
• Experience working with stakeholders and experts at various organizational levels, and international and multiple culture team collaborations experiences would be preferred.
• Experience in creating strong internal business cases to support investment and internal resource requests 

 Hard-Skills 
 

• Advanced domain knowledge 
• Advanced knowledge of agile working methods e.g. Scrum/Kanban; Hybrid working model of agile and waterfall
• Comfortable working with enterprise-level platforms and technologies 
• Good understanding of business process modeling, and familiar with solution modeling tool like UML would be a plus 
• Proper tech solution understanding to be able to make decisions for different detailed product capabilities realization options with different tech pro and cons.   
• Familiarity with A/B testing or other multivariate testing 
• Fluent in English both verbally and written 

 Soft-Skills 

• Good communication skills and comfortable presenting to stakeholders at various organizational levels both in person and remotely 
• Solutions-oriented approach and results oriented 
• Leadership skills