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Manager, Product Planning

Purpose & Overall Relevance for the Organization
•    Lead end-to-end product planning for an assigned category – from pre‑season portfolio architecture to in‑season “read & react” – to maximize business opportunities and minimize margin surprises. 

 

Key Responsibilities
Pre‑Season Planning (Category Focus)
•    Build a long term rolling forecast on sell out target and the impact on product range plan.
•    Build the category’s product plan with dimensions including sub‑category, division, gender, price point, and monthly phasing – aligned with GCA strategy and brand initiatives.
•    Support the horizontal portfolio view by providing category-level inputs on where to grow, maintain, or fix.
•    Manage capacity & creation allocation for the category – what gets built, what gets trimmed – ensuring multi‑season continuity (no “season‑to‑season reset”).

 

In Season “Read & React” 
•    Use H1/H2 performance by store cluster (within the category) to adjust future product strategies – demand shifts, price architecture, inventory focus.
•    Develop and use in season RFC signals (Run rate, Forecast, Confidence) to determine whether to chase, hold, or activate speed creation – balancing demand signals, inventory risk, and OTB.

 

Margin & Trade off Management 
•    Influence FOB setting and price/mix guardrails early in the planning cycle for the category.
•    Escalate margin risks and drive action plans with Brand Finance and BU counterparts.
•    Own tail management for the category – proactively reduce low efficiency SKUs and inventory risk, improving SKU productivity.

 

Data & Collaboration
•    Visualize category planning outputs via PowerBI / Excel / PowerPoint for stakeholders to easily access insights.
•    Host meetings with peers across departments (BU, CCS, Finance, Marketing Ops, Buying) to drive collaborative decisions.
•    Extract insights from monthly sell through meetings and apply learnings back into the category’s planning cycle.

 

KPI’s
•    Category-level contribution to market annual KPIs (sell‑out, margin, inventory turns)
•    Article / SKU efficiency improvement within the category (tail reduction)
•    Category range compliance vs. plan
•    Internal stakeholder feedback (BU, CCS, Finance) on the team’s impact and timeliness
•    Reduction of late‑stage margin surprises for the category
 
Key Relationships 
•    GCA Brand Marketing
•    GCA Demand Planning/Finance/ Buying
•    GCA MOPS
•    CCS


Knowledge, Skills and Abilities
•    Ability to implement strategy
•    Presentation/communication, negotiation and influencing skills
•    Distinct track record of success and category management knowledge
•    Industry knowledge, across divisions—footwear, apparel and accessories
•    Understanding of Asian markets’ consumers, accounts, economic environment and commercial needs
•    Results Oriented Mindset
•    Team player with high level of integrity & attention to detail
•    Data analysis skills and ability to translate and articulate data results into clear business actions
 
Requisite Education and Experience / Minimum Qualifications
•    3-5 years of experience in category management/product required. Regional experience preferred
•    University degree in Business or equivalent professional experience, ideally in Business Analytics, Sales, etc. 
•    Passion for sports and belief that through sports we have the power to change lives
•    Ability to translate business strategy into quantitative planning logic – balancing science (data/calculation) with art (products / business sense)
•    Solid understanding of pre season vs. in season trade offs – capacity, margin, speed, risk – within a category context
•    Proven ability to influence without authority across BU, CCS, finance, and others key stakeholders
•    Track record in range / portfolio management within footwear, apparel, or accessories; key franchises
•    Strong data crunching and visualization skills (Excel-Pivot, PowerBI, PowerPoint)
•    Excellent presentation, negotiation, and stakeholder management skills in a matrix organization
•    Fluent written and spoken English
•    Willingness to travel up to 10% of time

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager, Product Planning

Brand: 
Location:  Shanghai
TEAM:  Product Development & Operations
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  543904
Date:  May 21, 2026
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