Apply now »

Manager Category Management, Basketball Performance

Purpose & Overall Relevance for the Organization

Drive BU Basketball business success within guidelines set by Global BUs

 

Key Responsibilities

  • Deepen consumer connection: Obtain and deliver consumer insights to create and select the appropriate product, well understand market trends and leverage them in product creation
  • Merchandising strategy & planning: Deliver seasonal merchandising plan, including range architecture and product selection, segmentation, lifecycle, pricing, product range and store layout from both global and local creation and direction for assortment
  • Product Creation Planning and Management: Responsible for holistic range plan, product brief, feedback integration and drive cooperation with creation team to deliver market-leading products, utilize local creation to rapidly respond to market & sell-through trends
  • Routine: Including business track/sales review and system/file management including range upload, sample management etc.
  • Drive Cross-Functional Communication & Alignment: This role will need smooth and effective cross functional communication including with GCA sales/channels and Global organization to align seasonal strategies and with CCS team to handle creation projects

 

KPI’s

  • Category NS, Net Margin and Contribution across GCA
  • Sell-out
  • Forecast & data accuracy
  • NPS
  • Market share
  • Achievement of key SBP initiatives

 

Key Relationships

  • Global BU
  • Creation Center Shanghai
  • GCA Channels/Buying (Franchise/ECOM/OR Buying, Product Sales, Retail Training, RM, VM, etc.)
  • GCA Brand and Sports Marketing
  • GCA Demand Planning/Finance
  • GCA Product Planning & Ops

 

Knowledge, Skills and Abilities

  • Understanding of China retail landscape, Basketball consumer behavior & commercial dynamics, especially APP perspective, and ability to interpret insights against strategy
  • Track record of success and high-level Category Management & Merchandising knowledge from retail Industry
  • Knowledge/experience related to Apparel or Basketball product creation/development will be a plus
  • Presentation/communication, negotiation and influencing skills
  • Data analysis skills and ability to translate and articulate data results into clear business actions
  • Cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, buying, etc.) and support functions
  • Positive and organized work ethic, ability to organize teams and processes cross functionally
  • Solution oriented & agile mindset, adapt to change and work effectively in a fast-paced environment
  • Team player with high level of integrity & attention to detail
  • Data analysis skills and ability to translate and articulate data results into clear business actions

 

Requisite Education and Experience / Minimum Qualifications

  • 5+ years of experience in category management/product required. Regional experience preferred
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • Sporting goods industry experience required
  • Fluent in English
  • Strong Computer Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc
  • Passion for sports and belief that through sports we have the power to change lives

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager Category Management, Basketball Performance

Brand: 
Location:  Shanghai
TEAM:  Brand Management & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  542757
Date:  Mar 27, 2026
Apply now »