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Manager Category Management Golf

Manager Category Management, BU Golf

Area:                                                                                                                     GCA

Department:                                                                                                        Brand adidas GCA

Director Reporting Line:                                                                                 Director Category Management SPW

Indirect/Secondary Reporting Line:                                                            -

Location:                                                                                                               Shanghai

GSMS Grade:                                                                                                      M4

Number of Personnel Managed:                                                                 -

Cost Center/Budget and/or Revenue Responsibility:                            -

 

 

Purpose & Overall Relevance for the Organization:

 

  • DRIVE Golf business success within guidelines set by Global BUs

 

Key Responsibilities:

 

  • To support director in the execution of product strategy Category interface between Global BU (business opportunities, commercial input process, SMU’s, performance results, market trends/insights, category plans, etc.)
  • Responsible for Golf product range plan+local creations, capability to work independently
  • Drive market/consumer insights into product plan that considers end to end consumer journey
  • Responsible for the business success of the category incl. setting forecasts, pricing corridor, size range, RID and Sell-through
  • Build the category range by channels within guidelines by Global BU, incl. inline, promo, SMU, Local Creation
  • Implement GCA channels allocation for global allocated products
  • Perform Category analysis including sell-thru, forecasting, range adoption incl. brand collection, pricing corridor compliance, monthly flow, ARP, etc.
  • Support BU Golf in consolidation and analysis of cross category data.
  • Responsible for ordering samples sets, including inline pre-sale & SMS, plus ISC, etc.
  • Leverage GTMT analysis to set price bands (standard margin based on average price)
  • Actively participate in departmental level trainings and development initiatives and activities
  • Team player, good communication skills

 

KPI’s:

  • Category NS, Net Margin and Contribution across GCA
  • Sell-out
  • Forecast & data accuracy
  • NPS
  • Market share
  • Achievement of key SBP initiatives

 

Key Relationships:

 

  • Global Golf BU
  • GCA Brand Marketing
  • GCA Demand Planning/Finance
  • GCA Product Planning & Ops
  • GCA Offline Channels incl. Buying and Sales
  • Creation Center Shanghai

Knowledge, Skills and Abilities:

  • Ability to implement strategy
  • Presentation/communication, negotiation and influencing skills
  • Distinct track record of success and category management knowledge
  • Industry knowledge, across divisions—footwear, apparel and accessories.
  • Understanding of Asian markets’ consumers, accounts, economic environment and commercial needs
  • Results Oriented Mindset
  • Team player with high level of integrity & attention to detail
  • Data analysis skills and ability to translate and articulate data results into clear business actions.

 

Requisite Education and Experience / Minimum Qualifications:

  • 5+ years of experience in category management/product required. Regional experience preferred.
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • Sporting goods industry experience required
  • Fluent in English
  • Strong Computer Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc
  • Passion for sports and belief that through sports we have the power to change lives
  • Willingness to travel up to 15-20% of time

 

 

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager Category Management Golf

Brand: 
Location:  Shanghai
TEAM:  Brand Management & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  533495
Date:  Oct 17, 2025
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