Manager Category Management Originals, Footwear
Purpose & Overall Relevance for the Organization
DRIVE the ORI FTW category business success within guidelines set by Global BUs
Key Responsibilities
• To support in the execution of product strategy, category interface between CCS team (identify business opportunities, SMU opportunities, performance results, market trends/insights, category plans, etc.)
• Responsible for CCS creation to drive local relevance and additional opportunities, capability to work independently
• Good communication and influence skills to work with cross functional team
• Drive market/consumer insights and strategic concepts into a product plan with long term lifecycle that considers end to end consumer journey
• Responsible for the business success of the category incl. setting forecasts, pricing corridor, size range, RID and Sell-through
• Perform category analysis including sell-thru, forecasting, range adoption incl. brand collection, pricing corridor compliance, monthly flow, ARP, etc.
• Define extended range for sample ordering and order samples sets for GCA, including inline pre-sale & SMS, plus ISC, etc.
• Set price bands according to target (standard margin based on average price)
• Monitor systems and file management: Master Range File, HUB, DMT & RMA
• Actively participate in departmental level trainings and development initiatives and activities
• Able to work under pressure
• To be the role model in ORI team
KPI’s
• Category NS, Net Margin and Contribution
• Sell-in / Sell-out
• Forecast & data accuracy
• Market share
• Achievement of key SBP initiatives
Key Relationships
• GCA Channel teams
• GCA Brand Marketing
• GCA Demand Planning/Finance
• GCA MOPS
• Channels & Buying
• CCS
• Global BUs
Knowledge, Skills and Abilities
• Ability to implement strategy
• Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization
• Distinct track record of success and high-level Category Management knowledge
• Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
• Strong industry knowledge, across divisions - footwear, apparel and accessories
• Expert understanding of Asian markets’ consumers, accounts, economic environment and commercial needs incl. sneaker culture
• Results Oriented Mindset
• Strong team player with high level of integrity & attention to detail
• Strong data analysis skills and ability to translate and articulate data results into clear business actions
Requisite Education and Experience / Minimum Qualifications
• 5-10 years of experience in Category Management/Product required. Regional experience preferred
• Creation background is a plus
• Passionate for FTW
• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
• Sporting goods or fashion industry experience required
• Fluent in English
• Has lived and worked in different cultures or has substantial experience working in regional teams
• High Business Acumen
• Strong Computer Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc
• Passion for sports and belief that through sports we have the power to change lives
• Willingness to travel up to 15-20% of time
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.