Manager Category Management Originals, Footwear

Purpose & Overall Relevance for the Organization


DRIVE the ORI FTW category business success within guidelines set by Global BUs

  
Key Responsibilities
•    To support in the execution of product strategy, category interface between CCS team (identify business opportunities, SMU opportunities, performance results, market trends/insights, category plans, etc.)
•    Responsible for CCS creation to drive local relevance and additional opportunities, capability to work independently
•    Good communication and influence skills to work with cross functional team
•    Drive market/consumer insights and strategic concepts into a product plan with long term lifecycle that considers end to end consumer journey
•    Responsible for the business success of the category incl. setting forecasts, pricing corridor, size range, RID and Sell-through
•    Perform category analysis including sell-thru, forecasting, range adoption incl. brand collection, pricing corridor compliance, monthly flow, ARP, etc.
•    Define extended range for sample ordering and order samples sets for GCA, including inline pre-sale & SMS, plus ISC, etc.
•    Set price bands according to target (standard margin based on average price)
•    Monitor systems and file management: Master Range File, HUB, DMT & RMA
•    Actively participate in departmental level trainings and development initiatives and activities
•    Able to work under pressure
•    To be the role model in ORI team 
 
KPI’s 
•    Category NS, Net Margin and Contribution
•    Sell-in  / Sell-out
•    Forecast & data accuracy
•    Market share
•    Achievement of key SBP initiatives  
 
Key Relationships
•    GCA Channel teams
•    GCA Brand Marketing
•    GCA Demand Planning/Finance
•    GCA MOPS
•    Channels & Buying
•    CCS
•    Global BUs 
 
Knowledge, Skills and Abilities
•    Ability to implement strategy
•    Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization
•    Distinct track record of success and high-level Category Management knowledge
•    Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
•    Strong industry knowledge, across divisions - footwear, apparel and accessories
•    Expert understanding of Asian markets’ consumers, accounts, economic environment and commercial needs incl. sneaker culture
•    Results Oriented Mindset
•    Strong team player with high level of integrity & attention to detail
•    Strong data analysis skills and ability to translate and articulate data results into clear business actions
 
Requisite Education and Experience / Minimum Qualifications
•    5-10 years of experience in Category Management/Product required. Regional experience preferred
•    Creation background is a plus
•    Passionate for FTW
•    University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
•    Sporting goods or fashion industry experience required
•    Fluent in English
•    Has lived and worked in different cultures or has substantial experience working in regional teams
•    High Business Acumen 
•    Strong Computer Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc
•    Passion for sports and belief that through sports we have the power to change lives
•    Willingness to travel up to 15-20% of time 


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager Category Management Originals, Footwear

TEAM:  Brand Management & Communications
Location:  Shanghai
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  551840
Date:  Nov 5, 2026