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Manager Digital Campaign Management

Purpose & Overall Relevance for the Organization

The Campaign Management team sits within the Digital Ecosystem Marketing function. This role operates across two dimensions: as the category owner for Basketball, Training, and Hype across all eCommerce platforms — driving digital activation, campaign excellence, and commercial performance end-to-end; and as key person for adidas-owned ecosystem channels activation, where the role partners with platform counterparts to co-create activations that sharpen brand storytelling while delivering measurable results

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Key Responsibilities:

  • Category Campaign Management and Execution: Lead end-to-end digital activation and campaign landing across eCom platforms to maximize SOV, traffic, and conversion. Ensure tight integration between eCom campaigns and brand communications to drive focused assortment sell-through. Orchestrate inline pack drops across all EC stores. Ensure seamless consumer journey, credible product storytelling, and cross-functional alignment from planning through post-launch amplification.
  • Owned Ecosystem Activation: Plan and execute daily activations on owned ecosystem. Drive member experience optimization and enterprise WeChat recruitment in partnership with the Commercial team.
  • Performance Tracking & Optimization: Monitor engagement, traffic, and sales KPIs in real time. Deliver data-informed recommendations to optimize UX, campaign mechanics, and platform tactics.
  • Trend Monitoring & Innovation: Track industry trends, platform innovations, and competitor activity. Identify and drive test-and-learn initiatives and co-creation projects on owned channels.

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Requirements:

  • 3–5 years of experience in campaign management, digital marketing, or eCommerce operations; hands-on product GTM experience is a plus
  • Sportswear industry background with passion for the categories is highly preferred.
  • Proven ability to coordinate cross-functional execution in a matrixed organization; comfortable managing multiple concurrent workstreams
  • Basic platform negotiation and relationship management skills

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager Digital Campaign Management

Brand: 
Location:  Shanghai
TEAM:  Brand Management & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  547089
Date:  Jul 9, 2026
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