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Manager Performance Marketing

Purpose & Overall Relevance for the Organization:

In this role, you will work in the Performance Marketing team and be responsible for .com ecosystem & JD growth via paid media, as well as establish close external media/platform partnership.

 

Key Responsibilities:

 

Traffic Management

  • Conduct store traffic projection and reporting to provide data support for traffic strategy adjustment.​
  • Optimize performance media to elevate the volume and quality of paid traffic, thereby enhancing the overall traffic efficiency of the .com ecosystem & JD.

Performance Media Management

  • Under the guidance of the budget and business target, clarify the core direction of media and take effective measures to maximize media efficiency.​
  • Take sales conversion and traffic recruitment for the .com ecosystem as the main KPI and focus on implementing relevant strategies to achieve the set indicators.​
  • Manage CPS and Affiliate programs, including selecting partners, formulating cooperation plans, and monitoring the effect of cooperation to ensure the smooth development of related businesses.

Budget Planning & Optimization

  • Generate monthly and yearly OS MAEX plans based on the business plan and record them properly for future reference and review.​
  • Execute the MAEX plan and carry out real-time optimization based on the actual results to ensure that the budget is used efficiently and meets the business objectives.

 

KPI

  • Overall commercial targets of .com ecosystem/JD
  • Performance Media KPIs, including CTR, CR, ROI, etc.

 

Key Relationships:

Internal

  • eCommerce buying, Analytics/BP, UX & Site operations, Store managers,
  • Brand activation team, EC campaign/MKT team

External

  • Media agency
  • TP

 

Knowledge, Skills, Experience and Abilities:

  • Bachelor’s or master’s degree in business, marketing, or related field
  • Minimum 6+ years’ experience in digital media, online marketing, or eCommerce related field.
  • Strong data and business analysis ability, good at finding problems through data analysis and formulating corresponding strategies
  • Excellent verbal and written communication skill in both Chinese and English
  • Quick learner, detail oriented & team player
  • Preferably with a background in sporting goods industry.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager Performance Marketing

Brand: 
Location:  Shanghai
TEAM:  Brand Management & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  532731
Date:  Aug 5, 2025
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