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Manager Platforms Analytics

Purpose & Overall Relevance for the Organization:

  • Deliver data-oriented insights by turning industry market data into forward-looking market and competitive analysis that enhance data-driven decisions.
  • Lead platform analytics for the China eCom business to support store business growth across sales, traffic, conversion and other commercial KPIs.

 

Key Responsibilities:

Industry Analytics & Insights

  • Conduct eCommerce industry and competitive market analysis to identify growth opportunities.
  • Collaborate with buying/merchandising team to drive key category analysis, campaign and new launch review.
  • Conduct consumer analysis to support consumer operations and drive acquisition and retention.
  • Explore and elevate data solutions to integrate eCom data and drive analysis/reporting to the next level.

 

Business Analytics & Business Support

  • Lead analysis and deliver insights consistently in collaboration with business planning team.
  • Work closely with digital commercial team to translate data insights into daily operational actions.
  • Independently manage cross-functional communication with internal stakeholders and external agencies to support platform business growth.

 

 

 

Key Relationships:

Internal:

  • Digital commercial team
  • Digital Buying team
  • Digital Marketing team
  • CRM
  • China Digital Hub

 

 

External:

  • Data Vendors

 

Knowledge, Skills and Abilities:

  • Deep familiarity with eCommerce industry
  • Strong data driven and analytical thinking
  • Business mindset and able to turn complex data into clear business insights and actionable recommendations
  • Proactive, self-motivated and strong job ownership
  • Strong communication and collaboration skills to work closely with cross-functional partners
  • High degree of integrity and loyalty

 

Requisite Education and Experience / Minimum Qualifications:

  Professional background / Experience

  • Functional: Minimum 5 years of experience in eCommerce data analytics / BI / platform analytics
  • Industry: Ideally in sports/outdoor/apparel/fashion/shoes and know eCommerce business model

 

Education

  • University degree, ideally in business analytics, statistics, marketing

 

IT skills

  • Excel: advanced
  • PowerPoint: advanced
  • Tableau / Power BI: plus
  • SQL: basic

 

Language skills

  • Good presentation skills
  • Native-level Mandarin and fluent English required

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager Platforms Analytics

TEAM:  Data
Location:  Shanghai
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  551898
Date:  Nov 9, 2026
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