PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

This role supports the Director Product Incubation in driving the Digital / DTC Exclusive product agenda end-to-end. The role executes the Product Incubation Process on a day-to-day basis – translating strategy and range direction into structured plans, coordinating cross-functional delivery, and running the in-season “read & react” loop for exclusives.

KEY RESPONSIBILITIES:

Strategy & Range: 

Support the Director in shaping the Digital/DTC exclusive strategy & range direction and translate it into actionable range plans. 

• Maintain the strategic view of the digital exclusive assortment across the responsible categories and platforms, providing analysis and recommendations to the Director. 

• Prepare and maintain the digital exclusive brief framework (CSI) to ensure consistent, high-quality creation briefs. 

• Support the definition of the digital exclusive range plan (GTMSO) and align execution with GTM key milestones. 
• Help identify digital new range opportunities and prepare supporting business cases (e.g., KOL co-creation, IP/graphic collaborations such as 618小韩风 pack, MFY E-game DNF graphic collab).
• Co-work with the trading team to support digital by-platform buy (on top of current categories buy) to further accelerate business growth opportunities.

Incubation Planning: 

Operate the Product Incubation Process on a day-to-day basis and coordinate its execution across teams. 

• Support to build and maintain the digital Product Incubation plan for SMM and TM. 

• Facilitate T1 product workshops to define USP & testing approach on a monthly basis based on the launch plan. 

• Coordinate with Digital Marketing to prepare content and samples ahead of launch. 

• Support the seasonal kickoff and product introduction together with the Digital cross-team. 

In-Season Read & React: 

Run the in-season “read & react” loop for exclusives to enable faster, more effective in-season decisions and performance optimization. 

• Establish and maintain tracking schemes and templates for priority products. 

• Generate data-driven insights and coordinate cross-team to implement clear action plans. 

• Provide product inputs and performance summaries to inform next-season adjustments. 

Cross-Functional Coordination: 

• Serve as an operational point of contact for cross-functional partners on incubation topics, ensuring smooth day-to-day collaboration. 

• Drive differentiated, store-level planning and tracking to strengthen product performance. 

• Support the shift to IP-driven product initiatives to strengthen inline and new product presence across the responsible categories. 

KEY RELATIONSHIPS:

• Digital Excellence
• Digital Business Planning & Analytics
• Digital Marketing
• Digital Commercial (Platforms)
• Digital Buying & Trading
• Product BU
• Demand Planning

KNOWLEDGE, SKILLS AND ABILITIES:

• Solid commercial and business acumen, with good product and consumer sense. 

• Good understanding of online business and product lifecycle management. 

• Good sense of consumer, market and industry trends, with the ability to translate insights into actionable product plans. 

• Ability to operate structured processes and coordinate delivery across functions. 

• Strong analytical skills to support in-season read & react and data-driven decision making. 

• Effective communication, collaboration, and stakeholder-management skills. 

REQUISITE EDUCTION AND EXPERIENCE/ MINIMUM QUALIFICATIONS:

• Bachelor’s degree required

• Minimum 5 years of work experience in product / merchandising / buying or related digital commercial functions. 

• Fluent written and spoken English & Mandarin.