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Manager Retail Activation

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

Drive business results thru in-store consumer engagement program and promotions with a brand-right approach. Elevate the consumer experiences to be more consistent across all channels.

 

 

Key Responsibilities:

Planning

  • Well understand with brand theme, further use this knowledge to identify and leverage activation & community building opportunities for the adidas brand
  • Support the development of the Retail activations programs in Key store format.
  • Understand the target consumers profile, well briefing to agency to efficiently get qualify proposal
  • Collaborate cross functionally to help steer stake holder alignment on own retail activations
  • Calendar developed and x function resource leverage

 

Execution & Management

  1. Flawless execution of the agreed retail activations
  2. Marketing Agencies- Coordinate with agencies for planning, execution & budgeting
  3. Working Budget- Ensure that your individual activations hit their pre-agreed budgets & control any financial misappropriations
  4. Ensure information requirement for Finance team is provided in time & is accurate
  5. Support management of the regional adidas community building initiatives & programs
  6. Execute any other relevant projects assigned by your line manager

 

Evaluation & Reporting

  1. Support evaluation of your activations from a KPI and ROI perspective and share with relevant teams

 

 

KEY RELATIONSHIPS:

  • Marketing all functions
  • Finance & Purchase
  • One Operation Team
  • Finance & NTP

 

 

KPI’s

  • Sales and Traffic incremental vs benchmark numbers
  • Target audience share

 

 

Knowledge, Skills and Abilities:

  • Fluent in English/Mandarin
  • Strategic minded with strong executional abilities
  • Excellent presentation skills
  • Business trip required
  • Strong ability to collaborate with cross functional teams
  • Consumer focused

 

 

Requisite Education and Experience / Minimum Qualifications:

  • University degree in Business, or equivalent professional experience, ideally within the Marketing domain. (Additional sales/retail experience is an added advantage).
  • Minimum 5-8 years of marketing management experience, with a distinct track record of success and high level of knowledge in consumer activation area;
  • Event agency working experience is a MUST
  • Passion for sports & sports culture

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager Retail Activation

Brand: 
Location:  Shanghai
TEAM:  Brand Management & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  539683
Date:  Jan 26, 2026
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