Manager Retail Excellence, East

Manager Retail Excellence, Region

Area:                                                                                                        China

Department:                                                                                        Retail

Director Reporting Line:             Senior Director Retail Operations

Indirect/Secondary Reporting Line:                                                 -

Subsidiary/country:                                                                                             GCA

Location:                                                                                             Shanghai/Beijing /Chengdu/Guangzhou

GSMS Grade:                                                                                      M4

Number of Personnel Managed:                                                      -

Cost Center/Budget and/or Revenue Responsibility:                          -

 

 

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

  • Together with HQ and other region peers, this role plays a critical role of retail standard formation and landing to drive implementation, efficiency and compliance across all the doors in the scope.
  • Provide inputs and support the planning and execution of national projects i.e. Own The Field, Digital & Consumer Experience, Retail Training Programs and the other Global/Market initiatives to make communication & execution simpler & consistent for all retail stores and franchise model stores.
  • Initiate and execute region specific projects to help deliver business objective and consumer experience elevation.

 

KEY RESPONSIBILITIES:

Planning

  • Obsessed with the knowledge of operational excellence, mainly focus on the procedure and related projects to make the stores with higher standard and consistency
  • Input and support the analyze, optimization and development of process flows, SOPs and operations tools of every store check points in partnership with HQ Retail Excellence team
  • Support Senior Director Retail Operation in developing regional projects leading to make region business achieved every objective
  • Continuously enhance the implementation and optimization of ‘House of Retail’ over scope doors
  • Provide inputs and support HQ team to set up retail stores overall reward & recognition scheme with cross-functional teams
  • Single Point of Contact for HQ Retail Excellence team to facilitate the landing of national project

Financial

  • Manage regional reward & recognition OPEX budget if any

Systems and Processes

  • Input and support the communication and execution of the update of Global Store Operations Manuals and Policies
  • Provide inputs and constantly review all process and Procedures to reduce complexity and improve productivity at regional level

Project Management

  • House of Retail 2.0
  • Own The Field including but not limited to global/local challenges e.g. Chase, Membership & FTW push
  • Digital & Consumer Experience roll-out after successful pilot run: RFID, Enterprise WeChat, Dazhong Dianping, Mobile POS, Payment Integration and etc.
  • Global Sales Academy and China Retail Academy program facilitation: DOM Certification, Store Manager Training Camp, In-Store Trainer Upskilling, Vertical Experts Development e.g. Bra-Fitting Specialist, Green Ambassador and etc.

 

 

KPI’s:

  • Shared Retail Team KPI’s include Topline and Bottom line of Own Retail business
  • FRS door profitability improving target
  • Individual performance KPI’s to be defined

 

 

KNOWLEDGE, SKILLS AND ABILITIES:

  • Multiple stores retail operation management experience is preferred
  • Outstanding communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely

 

 

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

  • At least 3-5 years’ experience in marketing/retail department of a global consumer goods company
  • Minimum 5 years of experience and experience in Retail Operations is preferred
  • Bachelor’s degree required and advanced degree in business or related fields preferred
  • Fluent Mandarin and English required

 


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager Retail Excellence, East

Brand: 
Location:  Shanghai
TEAM:  Retail
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  544680
Date:  May 11, 2026