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Manager Sports Marketing, Individual Sports

Purpose & Overall Relevance for the Organization:

 

Scout, Secure and Manage the best multi-sports asset portfolio to support the overall Brand Mission: Be the Best Sports Brand in the World

 

He/she will achieve this mission by:

  • Creating Training, Running and Outdoor Sports Marketing Vision for GCA and provide input on Social Media Brand Communication
  • Executing and managing annual sports marketing plan with global objectives which is locally relevant, and supports the GCA business plans
  • Consistently and creatively communicating brand messages, values, and image
  • Developing and optimizing partnerships within GCA

 

 

Key Responsibilities:

 

  • Support the development of sports marketing strategies and plans for training, running & outdoor categories aligned with GCA business strategies and in line with global guidelines.

  • Working closely with the team to design comprehensive Sports Marketing Vision for GCA Plan + Annual Sports Marketing plans with detailed MWB spend allocations (e.g. product costs, race and event sponsorship, etc.)

 

  • Responsible for the effective application / implementation of contractual rights granted on the local level

 

  • Develop activation plan for Running/Outdoor Race and Training Events; working closely and aligning with seasonal campaigns with strong focus on consumer activation and adidas focus topics (i.e. CRM, digital / social media etc).

 

  • Develop a mid / long term strategic plan with running community in the local market in close cooperation with Senior Managers

 

 

  • Working with Product & Marketing teams, support all major product initiatives via External Partners, Social Media, Events, etc.

 

  • Develop and drive unique marketing activities that support the business goals

 

  • Manages product and service plans and leads team to provide world class/best in class service to assets

 

  • Manage Sports Marketing Working Budget for assigned category

 

  • Negotiate and executes contracts, strategic alliances, events, product procurement, delivery, service to and the assets.

 

  • Work closely with Finance, Legal, and Operations on processes to service our assets effectively and accurately

 

  • Develop the procedures and systems to control and track the distribution of promotional products

 

KPI:

 

  • Effective use of assigned budget
  • Manage execution and close year at budget
  • Brand value index for Event and Race is increasing

 

Knowledge, Skills and Abilities:

 

  • 10 years of experience in marketing required.
  • Bachelor degree required and advanced degree in business or related fields preferred
  • A passion for and an understanding of Sports, esp. Running & Training category
  • Experience on working with Sports Associations and Race Organizers
  • Strong communication, influence skill and leadership
  • Strong project management skill
  • Good Interpersonal skills
  • Good analysis and computer skill
  • Microsoft Office: Advanced
  • English: Advanced
  • Local Language: Fluent

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager Sports Marketing, Individual Sports

Brand: 
Location:  Shanghai
TEAM:  Brand Management & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  532915
Date:  Aug 7, 2025
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