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Manager eCommerce OS

Purpose & Overall Relevance for the Organization:

 

As a core member of OS team, this role is responsible for orchestrating the annual OS activity calendar. The focus is on mastering consumer segment architecture, ensuring community engagement and cross-team communications are perfectly aligned with specific member segments to deepen CRM collaboration. You will leverage social features (e.g., Gift Cards) and engagement mechanisms to drive commercial growth and brand loyalty.

 

Key Responsibilities:

 

1. OS Annual Activity Management

  • Planning & Scheduling: Develop and manage the comprehensive OS activity calendar, ensuring seamless execution across all key milestones (WMS/FSAPP Anniversary, Summer Sports, Marathons, etc.).

 

  • Quarterly Integrated Campaigns: Lead the planning and execution of quarterly integrated activations, setting clear targets for recruitment, engagement, and conversion.

 

  • Project Governance: Oversee the normal execution of EW and OS projects, ensuring all workflows meet deadlines and quality standards.

 

  • Socialization Initiatives: Enhance and launch social features such as Gift Cards and engagement mechanisms to build organic consumer growth.

 

 

2. EW Community & Internal Communication

  • Information Cascading: Serve as the primary point of contact to "download" OS activity information to the EW community, ensuring all stakeholders are aligned.

 

  • Coordination & Execution: Directly manage the EW community interface, tracking project status and resolving bottlenecks to ensure high-quality delivery.

 

3. CRM & Social Collaboration

  • Member Activation: Partner with the CRM team to execute OS CRM SMS campaigns and facilitate regular information flow between teams.

 

 

  • Segmented Offerings: Co-develop tailored offerings for different member segments to drive repeat purchase rates and member tier-up.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager eCommerce OS

Brand: 
Location:  Shanghai
TEAM:  Digital
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  545153
Date:  May 21, 2026
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