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Manager eCommerce

Manager, Douyin, eCommerce

 

Department:                                                 eCommerce

Direct Reporting Line:                                 eCommerce Sr Manager,  Douyin

Indirect/Second Reporting Line:                      NA

Subsidiary/Country:                                     adidas China

Location:                                               Shanghai

GSMS Grade:                                                         M4

Number of Personnel Managed:                                          -

Cost Center/Budget and/or Revenue Responsibility:     Yes

 

Purpose & Overall Relevance for the Organization:

 

Douyin play a key strategic role in accelerating our digital brand social eCommerce strategy in China. Winning on Douyin while delivering a premium end-to-end consumer experience will be key to success for this role.

 

Key Responsibilities:

 

  • Support store senior manager for overall store management, accountable for all commercial and operational KPIs for respective stores and work externally with partners and internal stakeholders to deliver the result;
  • Support daily store operations including products, live-stream, work closely with DP and douyin platform xiaoer. Internal closely work with buying team, operation team and customer service team.
  • Support & accountable for shop management including building up DY FP store activation calendar and business plan, DP/vendor management, Traffic management, store site design/feature/innovation management 
  • Support, drive & own the communication with all internal stakeholders especially brand marketing teams in adidas to drive the premium shopping experience on platforms.  Plan and launch the adi-talk, event live streaming, big DY IP moment event to live-stream, and achieve the brand awareness on DY platform, final result is to achieve 10% SOB of DY store in 2024.
  • Assistant, manage & steer the platform needs with key eCommerce functions line OMB, Digital Analytics, Digital Operations, Consumer Service & Program Delivery functions. Such as define top business opportunities in each season, optimize slow moving products and maximize opportunity on top sellers.
  • Build up holistic plan for seasonal key brand campaign by partnership with UX, Studio A, Digital Ops to lock resource and define consumer touch point.
  • Support & drive regular communication with adidas senior management teams with reporting, analysis and optimisation of store performance with key levers and opportunities for improvements.
  • Provide product insight report, focus on action recap and learnings through daily business operation. Summarize learnings and action proposal for next season and provide insights and recommendations to eCommerce Buying for future season planning.
  • Manage our external agencies & technology partners to meet agreed targets.
  • Quick learn and deep dive on douyin platform mechanism to run the store well.

 

 

Key Relationships:

  • Platform Senior management teams
  • Platform marketing teams
  • adidas Brand & Brand Activation teams
  • OMB
  • Digital Hub
  • eCommerce Digital Operations team
  • eCommerce Business Planning & Analytics team
  • Media planning & buying agency (Mediacom & DP)
  • External agencies and technology partners

 

 

Knowledge, Skills and Abilities:

  • Bachelor or Master’s degree required, with solid years in consumer industry with at least 3 years in eCom business
  • Strong experience in working with platforms
  • Experience in planning and managing large budgets across channels while achieving high volume growth targets.
  • Strong strategic thinking and daily running business skillset to achieve the tremendously performance.
  • Ambitious and results & profit oriented.
  • Curious and passionate about eCommerce and the contribution of the different traffic channels. You live and breathe it. You are comfortable with the rapid evolution of eCommerce technology and are excited to continue to develop and enhance your knowledge, skills and experience. Experience with attribution modelling is a plus.
  • MNC background and sensitive in cross-culture environment
  • Strong (written and verbal) communication and interpersonal skills. Collaborative, able to build strong relationships quickly.
  • Excellent English language skills.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager eCommerce

Brand: 
Location:  Shanghai
TEAM:  Digital
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  541927
Date:  Mar 9, 2026
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