Purpose & Overall Relevance for the Organization:

Red(Xiaohongshu) plays a key strategic role in accelerating our digital brand social eCommerce strategy in China. Winning on Red while delivering a premium end-to-end consumer experience will be key to success for this role.

Key Responsibilities: 

•    Support store senior manager for overall store management, be accountable for all commercial and operational KPIs for respective stores and work externally with partners and internal stakeholders to deliver the results
•    Support daily store operations including product key push selection, store live-stream plan, note content and KOL livestream business and work closely with TP and Red platform xiaoer. Internal closely work with buying team, eMKT team, operation team and customer service team.
•    Be Accountable for Red store management including building up store activation calendar and business plan, account page & notes management TP/vendor management, traffic management, store /feature/innovation management  
•    Support, drive & own the communication with all internal stakeholders especially brand marketing teams in adidas to drive the premium shopping experience on platforms.  Plan and launch event live streaming, big Red IP moment event to live-stream, and achieve the brand awareness on Red platform.
•    Assistant, manage & steer the platform needs with key eCommerce functions line buying, Digital Analytics, Digital Operations, Consumer Service & Program Delivery functions. Such as define top business opportunities in each season, optimize slow moving products and maximize opportunity on top sellers.
•    Support & drive regular communication with adidas senior management teams with reporting, analysis and optimisation of store performance with key levers and opportunities for improvements.
•    Provide product insight report, focus on action recap and learnings through daily business operation. Summarize learnings and action proposal for next season and provide insights and recommendations to eCommerce Buying for future season planning especially for Red focused product range.
•    Manage our external agencies & technology partners to meet agreed targets.
•    Quick learn and deep dive on Red platform mechanism to run the store well.

Key Relationships: 
•    Red Platform Senior management teams
•    Red Platform marketing teams
•    adidas Brand & Brand Activation teams
•    adidas Digital Buying teams 
•    adidas Digital Marketing teams
•    adidas China Digital Hub
•    adidas Digital Operations teams
•    adidas Business Planning & Analytics teams
•    External agencies and technology partners 

Knowledge, Skills and Abilities: 
•    Bachelor or Master’s degree required, with solid 5 years’ experience in consumer industry with at least 3 years in eCom business 
•    Strong experience in working with platforms
•    Experience in planning and managing large budgets across channels while achieving high volume growth targets.
•    Strong strategic thinking and daily running business skillset to achieve the tremendous performance.
•    Ambitious and results & profit oriented. 
•    Curious and passionate about eCommerce and the contribution of the different traffic channels. You live and breathe it. You are comfortable with the rapid evolution of eCommerce technology and are excited to continue to develop and enhance your knowledge, skills and experience. 
•    MCN background and sensitive in cross-culture environment
•    Strong (written and verbal) communication and interpersonal skills. Collaborative, able to build strong relationships quickly. 
•    Excellent English language skills.