Purpose & Overall Relevance for the Organization:

Douyin plays a critical role in accelerating adidas China’s social commerce growth and expanding the brand’s reach to new consumer segments.
This role is responsible for driving sustainable business growth through strong commercial management, consumer recruitment, and best-in-class platform operations. 

Key Responsibilities: 

Business Ownership & Commercial Performance
•    Support Store Senior Manager in managing the overall Douyin business and be accountable for delivering key commercial KPIs including GMV, Revenue, Traffic Efficiency, Conversion, Consumer Acquisition, Inventory Productivity, and Profitability.
•    Monitor daily business performance, identify risks and opportunities, and proactively drive actions to accelerate business growth.
•    Lead business analysis and performance reviews, providing recommendations to optimize sales, profitability, and consumer acquisition.
Trading, Product & Merchandise Management
•    Partner closely with eCommerce Buying and Trading teams to associate store price strategy, data-driven assortment and product strategies.
•    Analyse product performance and consumer demand trends to maximize commercial potential across categories and seasons.
Traffic, Livestream & Growth Operations
•    Own traffic and activation strategies across Douyin ecosystem to drive consumer reach, engagement, conversion, and business growth.
•    Mega sales events, and livestream initiatives to maximize business performance.
•    Work closely with DP partners and Douyin platform teams to improve traffic efficiency, conversion performance, and consumer recruitment outcomes.
Store Operations & Consumer Experience
•    Support daily store operations including product management, promotions, livestream operations, store merchandising, and platform execution.
•    Ensure excellent execution of all commercial activities and maintain a seamless end-to-end consumer experience.
•    Identify opportunities to improve store performance, customer journey, and conversion throughout the consumer funnel.
•    Explore innovative platform features and new operating models to improve competitiveness and business performance.
Stakeholder & Partner Management
•    Manage and steer communication with key internal stakeholders, including Buying, Operations, Analytics, Consumer Service, Marketing, and Finance teams.
•    Collaborate closely with brand and platform marketing teams to maximize key commercial moments and growth opportunities.
•    Build strong relationships with Douyin platform stakeholders to secure strategic support, resources, and business opportunities.
•    Manage external agencies, DP partners, and technology vendors to achieve agreed business objectives and performance targets.
Reporting & Business Insights
•    Deliver regular business reviews with actionable insights and recommendations to senior management.
•    Generate performance reports covering product, traffic, livestream, consumer, and commercial performance metrics.
•    Identify key business learnings and growth opportunities to continuously improve future planning and execution.
Platform Expertise
•    Develop deep expertise in Douyin platform mechanisms, traffic ecosystems, consumer behaviors, and emerging growth opportunities.
•    Stay ahead of industry trends and platform developments, translating insights into actionable business strategies.
•    Continuously identify new growth levers and scalable business opportunities within the social commerce landscape.

Key Relationships: 
•    Platform marketing teams
•    Digital buying and trading teams 
•    Digital Hub
•    eCommerce Digital Operations team
•    eCommerce Business Planning & Analytics team
•    Media planning & buying agency (Mediacom & DP)
•    External agencies and technology partners 

Knowledge, Skills and Abilities: 
•    Bachelor or Master’s degree required, with solid years in consumer industry with at least 5years in eCom business 
•    Strong experience in working with platforms
•    Experience in planning and managing budgets across channels while achieving high volume growth targets.
•    Strategic thinking and daily running business skillset to achieve the tremendously performance.
•    Ambitious and results & profit oriented. 
•    Curious and passionate about eCommerce and the contribution of the different traffic channels. You live and breathe it. You are comfortable with the rapid evolution of eCommerce technology and are excited to continue to develop and enhance your knowledge, skills and experience. Experience with attribution modelling is a plus. 
•    MNC background and sensitive in cross-culture environment
•    Strong (written and verbal) communication and interpersonal skills. Collaborative, able to build strong relationships quickly. 
•    Excellent English language skills. 
•    Strong affinity with sports culture and consumer trends.