Purpose & Overall Relevance for the Organization: 

Lead and develop digital projects across online & offline business for FRS Customers, helping customer teams to deliver business results as well as growing creative ways of business with customers. 

Key Responsibilities:    

• Responsible for offline digital project to enhance FRS customer retail capabilities via working with multi-functional teams. Follow through the project in terms of project participant store roll-out, user activeness push, and daily operational schemes to deliver business growth. 

• Responsible for franchise customer new retail projects on RED/DY. Lead individual projects to enhance FRS brand exposure and identify new sales opportunities on fast-growing online platforms.  

• Support account team for better online environment management. 

• Internal product master file and data report sharing. 

• Transform industry data into insights and action suggestions for FRS customers. 

• Deliver toolkits and assets for customer online usage to fit consistent brand tone and feel. 

• Responsible for annual DPC agency vetting and contract renewal. 

Key Relationships:  

• Account Sales, Digital Team, Brand Comm, Finance, BI Team 

Knowledge, Skills and Abilities:  

• Strategic Planning and thinking 

• Strong sense of ownership and following through. 

• Knowledge across online & offline is a plus. (need to have strong understanding on either) 

• Team player 

• Communication skills, relationship management and empathy 

Requisite Education and Experience / Minimum Qualifications:  

Professional background / Experience 

1. Functional: Minimum 7 years of experience in a Franchise model company, ideally with online and offline knowledge or project management experience. 

2. Industry: Ideally in apparel/fashion/shoes  
    

Education 

University degree in business with marketing and sales focus 

IT skills 

Microsoft : advanced 

Language skills 

Native-level Mandarin and fluent English required