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PRODUCT MANAGER, KIDS FTW

Purpose & Overall Relevance for the Organization:

  • Bring consumer and sport insights into your concepts
  • Execute the category direction
  • Work with all creation functions to deliver product concepts
  • Create ranges within the category from both an image and commercial point of view

 

Key Responsibilities:

 

  • Proactively manage range direction
  • Propose a clear strategy for the range and how to move it on
  • Show full understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market
  • Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome
  • Actively analyse business, draw conclusions and propose action steps
  • Strong knowledge of product information systems and the interlinking functions – clarity on respective timelines
  • Good level of product expertise to create industry leading products
  • Be considered as a range expert by markets and retailers
  • Prepare and present your ranges and business related topics - with respective audience in mind - by using relevant structure and content
  • Work independently on projects and follow up on project development

 

 

Key Relationships:

 

  • Maintain a strong relationship and ensure constant dialogue/feedback with
    • business unit and across other BU´s
    • cross-functional team ( Design, PD, Materials, Costing, Planning)
    • markets 

 

Knowledge, Skills and Abilities:

 

  • Transport information clear and effectively – negotiate skillfully
  • Cooperate well and effectively to maintain and develop trustful relationships
  • Work independently as well as part of a team
  • Plan and prioritize daily working time effectively with the ability to work in a fast paced environment
  • Knowledge of footwear creation or merchandising
  • Actively interested in kids' FTW
  • Strong analytical skills, be solution driven and result oriented
  • Ability to travel
  • Passion for sport

 

Requisite Education and Experience / Minimum Qualifications:

 

  • College degree, preferably in marketing/business /textile/fashion
  • Minimum of 5 years Product Marketing experience with FTW background
  • Experience in merchandising or kids' products is helpful
  • Fluent in English
  • PC skills (MS Office programs, especially PowerPoint and Excel)

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  PRODUCT MANAGER, KIDS FTW

Brand: 
Location:  Shanghai
TEAM:  Brand Management & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  532749
Date:  Aug 5, 2025
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