About the job

Purpose & Overall Relevance For The Organization

• Bring consumer and outdoor/sport/street insights into your concepts
• Execute the category direction and drive implementation
• Work with all creation functions to deliver product concepts and execute strategic plans to win local markets.
• Create ranges within the category from both an image and commercial point of view
  
  
  

Key Responsibilities

• Proactively manage range direction and sharpen the creation direction within outdoor/sport/street area to create leading product winning the market.
• Propose a strategic idea or the range and execution plan, be considered as a range expert by key relation team and markets.
• Show understanding of the product creation process whilst managing tasks within the given time frames, with special attention to speed to market
• Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome

• Actively analyze business, draw conclusions and propose action steps
• Certain knowledge of product information systems and the interlinking functions to maintain and enable smooth product info updating.
• Prepare and present ranges and business-related topics - with respective audience in mind - by using relevant structure and content
• Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts
• Work independently on projects and follow up on project development, be proactive, flexible, solution driven to ensure project delivery.
  
  
  

Key Relationships

• Maintain a positive relationship and ensure constant communication/feedback with
• Business unit and across other BU´s
• Cross-functional team (Design, Operations, Materials, Costing, Planning, Process)
• Global headquarter and key APAC counterpart (JP/KR/EM)
• FTW team to create concrete head to toe look
  
  

Knowledge, Skills And Abilities

• Solid knowledge of outdoor/sport/street industry and familiar with local market landscape to ensure right strategic findings to win
• Certain product knowledge of product creation, consumer and retail knowledge in regard to fulfill different needs within GCA market.
• Strong communication skills - transport and delivering information clear and effectively
• Cooperate well and effectively to maintain and develop trustful relationships with cross function
• Work independently as well as part of a team
• Plan and prioritize daily working time effectively with the ability to work in a fast-paced environment
• Analytical skills, be solution driven and result oriented
• Ability to travel
• Actively interested in outdoor and lifestyle fashion, passion for sport
  
  
  

Requisite Education And Experience / Minimum Qualifications

• College degree, preferably in marketing / business / fashion
• Minimum of 5 years Product Marketing experience with APP background in/or Sport/Street/Fashion brands, experienced in large business scale will be preferred
• Preferably with outdoor brand background in China market
• Experience in trade, vertical retail business model or sales is helpful
• Fluent in English
• PC skills (MS Office programs, especially PowerPoint and Excel)