Senior Designer, KIDS FTW

Purpose & Overall Relevance for the Organization:

Responsible for driving a creator culture to deliver against leading stories and product collections in the Running Footwear segment.

Be unapologetically consumer obsessed generating relevant stories and products that excite the China market.

Have a professional balanced approach to work within a dynamic and creative environment whilst balancing the need for operational excellence and speed to market.

 

Key Responsibilities:

 Be a Consumer Obsession champion with a special emphasis on winning the China consumer

 Extend KIDS FTW strategy in the given segment and maintain connectivity to Germany HQ creatives to ensure a one brand consumer facing message

 Advocate story telling throughout the design team and drive intuitive visual solutions in product concepts

 Design concepts and products that maintain consumer advocacy whilst delivering against the product brief

 Be a creator and an innovator always exploring fresh executions, materialization and color expression

 Motivate + lead fellow designers on the journey to winning consumers and market share whilst adhering to the strategic vision articulated by management

 Present stories and ideas cross functionally with effectiveness to gain consensus

 Be responsible to drive team members and work within the constraints of close to market dynamics and speed

 

 Key Relationships:

  • Product Marketing
  • Product Development
  • Global Design counterparts

 

 

Knowledge, Skills and Abilities:

    • Have key insights into fashion or lifestyle FTW market landscape, kids experience is a plus
    • Solid experience in FTW creation and with expertise in color/material/graphic exploration or strategy creation of seasonal story
    • Strong communication skills to articulate concepts, ideation and collections seamlessly to various members of the organization, English is a plus
    • Ability to excel and thrive in a team environment with a high level of diversity
    • Deep knowledge of footwear creation process and how cross functional members contribute
    • Ability to create leading propositions whilst also being a guru of commercializing trends with adidas codes
    • Mature approach and ability to persuade, negotiate and compromise to produce win/win scenarios
    • Knowledge of design, development and marketing processes with a passion for ideation sharing
    • Intellectually curious and always seeking the new

 

Requisite Education and Experience / Minimum Qualifications:

 

 Bachelor or University Degree in industrial design or related educational experience and at least 7 years related work experience

 Experience in FTW totally new design with colors, materials and graphics experience being a preference

 Cross functional expertise in addition to Design would be advantageous

 IT: Superior experience in usage of all key design software and systems, expert in Design apps, software that are impactful to conveying ideation visually

 Professional level communication skills in English


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Senior Designer, KIDS FTW

Brand: 
Location:  Shanghai
TEAM:  Design
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  548629
Date:  Sep 18, 2026