Apply now »

Senior Manager, Membership Operations

Area:                                                                                       Market GCA

Department:                                                                          Brand Marketing / Membership

Direct Reporting Line:                                                         Director, Membership Operations

Subsidiary/Country:                                                             GCA

Location:                                                                                 Shanghai

 

Purpose & Overall Relevance for the Organization:

This role is responsible for leading offline membership operations across both own retail stores and franchise stores. This role will define and execute a comprehensive offline membership strategy aligned with annual membership objectives, driving sustainable growth in store traffic, member acquisition, engagement, and conversion. The role plays a critical part in building a strong, data-driven offline membership ecosystem and delivering a consistent, high-quality member experience at scale.

 

Key Responsibilities:

Offline Membership Strategy & KPI Management

  • Develop the annual offline membership strategy in line with overall membership vision, business priorities, and growth targets
  • Define differentiated membership strategies and operating models for own retail stores and franchise stores
  • Establish, cascade, and manage core offline membership KPIs (e.g. member acquisition, active rate, conversion, repeat purchase, member sales contribution)
  • Regularly review performance and drive continuous optimization through structured business reviews

Offline Membership Campaigns & Activation

  • Own the planning and execution of offline membership campaigns and activities, including member-exclusive events, activations, and loyalty initiatives
  • Drive increased store traffic, member engagement, recruitment, and purchase conversion through impactful offline programs
  • Continuously optimize campaign mechanisms and member experience based on performance results and consumer insights

Store & Channel Collaboration

  • Partner closely with own retail teams and account sales team to ensure effective implementation of membership strategies at store level
  • Enable alignment, capability building, and best practice sharing across regions and stores
  • Influence store leadership teams to strengthen member-centric mindset and execution excellence

Cross-Functional Collaboration & Project Management

  • Work cross-functionally with Brand Comms, Digital, Tech, and Legal teams to deliver integrated membership initiatives
  • Lead end-to-end project management for key offline membership programs, ensuring timelines, quality, and outcomes are met

 

Key Relationships

  • Brand Marketing
  • Own Retail & Account Sales Team
  • Digital / Tech Teams
  • Legal and other supporting functions

 

Knowledge, Skills and Abilities

  • Strong strategic thinking and end-to-end planning capability with a clear understanding of offline retail membership models
  • Advanced data analysis skills with the ability to translate insights into tangible business actions
  • Proven and mature experience in offline retail membership or loyalty program management
  • Excellent communication, influencing, and stakeholder management skills
  • Strong ownership mindset, result orientation, and project management capability

 

Requisite Education and Experience / Minimum Qualifications

  • Bachelor’s degree or above in CRM, Marketing, Business Administration, or a related field
  • 5–8 years of relevant experience in membership operations, loyalty programs, or offline retail operations; brand or large-scale retail experience preferred
  • Solid understanding of CRM systems and member data applications
  • Proficiency in both written and spoken English

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Senior Manager, Membership Operations

Brand: 
Location:  Shanghai
TEAM:  Digital
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  544525
Date:  May 6, 2026
Apply now »