Senior Manager Brand Communication FCC, GCA

Area:                                                                          GCA

Department:                                                             Marketing

Director Reporting Line:                                         Director Brand communications, adidas

KIDS & FCC

Location:                                                                    Shanghai

GSMS Grade:                                                             M3

Number of Personnel Managed:                                       -

Cost Center/Budget and/or Revenue Responsibility:            -

This position plays a key role in accelerating growth of adidas FCC.

She/he will be driving the overall brand equity creation process from with a strategic focus on Consumer insights, Ideas Development, Creative & Assets production and social / offline activation Development & Execution which delivers impact to the market.

She/he will drive brand governance with Director to accelerate adidas FCC business uplift on the market.

In this context, she/he be working with internal key stakeholder & external agencies, partners to deliver brand objective on consistent basis.

She/he will also take leadership role to drive success of key initiative within sports performance in parallel.

KEY RESPONSIBILITIES:

• Use market, industry, regional, consumer data and insights to identify best opportunities.
• Keep monitoring on market trends and work with internal research team to added value from brand /communications strategy on the consist basis.
• Develop IMC campaign base on brand calendar across ATL/BTL/social/ PR to ensure maximum impact and efficiency.
• Engage with brand partner on FCC to create success together
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• Formulate and communicate the strategies with x-function team (media team, CRM, retail marketing, SPOMA and cultural marketing) to ensure the best-in-class execution.
• Work closely with BU, CCS and the other key stakeholders to ensure the retail/brand calendar and integration of brand com support
• Capable to leverage and facilitate x-cat campaign assets shooting to make the best use of brand partners
• Plan and manage the marketing working budgets under Finance rolling forecast guideline
• Proactively manage with agencies and vendors with corporate compliance guideline.

KEY CRITERIA

• Working experience in/with sports brand, retail industry, and FMCG and start-up company will be preferred.
• Demonstrate strong story telling capabilities from ideation / crafting to articulation.
• 8 – 10 years proven experience in brand comm or product marketing function, with at least 3 years in a managerial position.
• passion and knowledge on sports will be value add.
• Result/KPI oriented and proactive.
• Able to handle stress from timeline and working scope.
• Attention to details and sensitive to finance data.

COMMUNICATION

• Possess strong communication skills, excellent command of English, on top of Chinese-Mandarin.
• Good presenter and be able to present in high stake meeting with bilingual approach.

CRITICAL THINKING

• Demonstrate critical thinking ability, identifies critical issues with reason, logic, judgement, and data to evaluate alternatives and recommends solutions.
• Out of box /forward thinking, sensitive to new trend and be able to translate to meaningful new ideas, forms, methods, interpretations, etc.