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Senior Manager Franchise Buying, Originals

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

This role is to lead responsible category in terms of managing merchandising planning, buying in determining store clusters, article selection, article depth, and timely providing sales analysis, trading/fashion trend recommendation to support the business.

 

KEY RESPONSIBILITIES:

Pre-Season Buying Planning:

· To develop buy plan per channel, per store cluster according to buying strategy, top down financial target, and deeply understanding of fashion trend and consumer.

· Conduct historical analysis in terms of buying structure and provide proposals for pre-season buying structures for each channels at cluster and store level.

· Based on existing analysis model to provide detailed analysis on the article level to identify key drivers for top selling articles, as well as slow moving articles.

· Develop each channel, and store cluster proposal and distribution plan.

· Monitor buying quantity vs. budget; reconcile buy plan to merchandise plan.

Assortment Planning：

·  Create assortment plans by channel/store clusters based on GCA RA, local needs & C/C calendar

·  Create detailed product & store segmentation/cluster by Product segment & store segmentation

·  Develop assortment seasonal strategy, according to segmentation, local needs and sell-out data for Monobrand stores

·  Create and Recompile a clear merchandising strategy at a store cluster level

·  Integrate with BC and RM into c/c campaign planning with right mandatory package to build up at cluster level

In-Season Buying Execution:

· Work closely with other function team to monitor ST% and product performance by channel, region and store format, to have quick actions based on performance.

· Lead in the process to provide ongoing product and category performance and quantitative analysis.

· Provide analysis to develop mark down strategy and support markdown and clearance process.

· Maintain & Monitor compliance of pre-season buy as well as planning calendar

Post-Season Review:

· Provide analysis and documentation for post-season review.

· Provide seasonal deep dive analysis for customers.

· Partner with X-function team to develop action steps for next season.

Systems and Processes

Manage with Retail Business Planning and I.T. on all retail database accuracy and on-time KPIs report delivery.

Training

· Participate in systems training.

· Participate in Products seasonal presentation and technology training as well as merchandising training.

People Management

· Manage daily work assignment of team.

· Lead team in daily performance.

· Coach team members & newcomers to improve merchandising knowledge.

 

KPI

  1. Sell-Through %
  2. Store inventory level and stock turn
  3. Consumer satisfaction KPI’s
  4. Article ranking vs. Best Seller hit rate

 

KNOWLEDGE, SKILLS AND ABILITIES:

  1. Solid Data analyzing know how, with x- cross functional experience
  2. Product Management or Merchandising experience
  • Excellent interpersonal/communication skills (internal & external)
  • People management skills
  • Team player
  • High influencing skill
  • Practical, reactive
  • Results oriented
  • High execution ability and self-management

      

REQUISITE EDUCATION, EXPERIENCE AND OTHER SKILL

 

  1. University advanced degree
  • Minimum 8 years’ experience in merchandising planning / buying function, has eam management experience.
  1. Sensitive to fashion industry
  2. Great understanding of retail business
  3. Effective partnering, communication, and influencing skills (written and orally) –someone who can proactively communicate analysis/methodologies with functional partners and influence them to rethink and change their existing practices
  4. Rigorous business analysis - understanding and interpreting data; putting data/analysis/tools in a structured, easy-to-use format; and making recommendations that team can act upon
  5. Prefer very good Excel modeling skills and ability to develop useful models/tools that can be rolled out to merchandising and retail teams
  6. Excellence presentation and PPT skills
  7. Strong PC skills

 

IT

Excel – excellent

PowerPoint – advanced

Outlook – advanced

PowerPoint- advanced

 

 

Language Skills

English: Advanced

Local Language: Fluent

 

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Senior Manager Franchise Buying, Originals

Brand: 
Location:  Shanghai
TEAM:  Merchandising & Planning
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  549743
Date:  Sep 22, 2026
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