Senior Manager Strategic Planning

Purpose & Overall Relevance for the Organization:

Support and drive GCA’s Strategy and Head Office operating model. Act as a key execution partner to enable the Managing Director and SLT — bridging strategic content with operational rhythm, while ensuring leadership is equipped for higher-level synthesis, stakeholder alignment, and decision-making.

 

Key Responsibilities:

Strategic Planning process

  • Contribute to and help manage the GCA strategic planning process (SBP), including document development, global submissions, and communication packages.
  • Support long-term financial planning (top-line and P&L) and development of key initiatives.
  • Develop financial and quantitative models (e.g., business simulation, revenue projection) to inform leadership decision-making.

Market Research & Competitor Analysis

  • Lead the development and maintenance of a central data repository for market and competitor intelligence.
  • Drive the creation and regular distribution of market & business reports to senior management.
  • Identify key market developments, competitor movements, and consumer trends — ensuring implications are integrated into planning and decision-making.
  • Conduct ad-hoc competitive analysis (pricing, product, go-to-market strategies) to support strategic projects.
  • Participate in selected research/strategy projects to ensure quality outcomes and business applicability.

Strategic Performance Management

  • Synthesize data and prepare analysis to support senior management decision-making on priority topics.
  • Assist in company and functional KPI setting, and organize commercial performance reviews across departments.

Head Office Operating Model

  • Organize and orchestrate the GCA SLT process and calendar, including meeting governance, cadence, preparation, and action follow-ups.
  • Ensure stakeholder awareness of meeting purpose, objectives, and deliverables.

 

MD Support & Executive Communication

  • Manage preparation and consolidation of documentation to ensure MD is well-equipped for GCA SLT and Board/Global meetings.
  • Support MD in developing agendas for Global visitors and leadership sessions.
  • Help craft executive messaging (presentations, storylines, scripts) under strategic direction from leadership.
  • Provide ad-hoc support on special Global-Local projects as delegated.


Competencies:

Soft Skills

  • End-to-end ownership and results orientation
  • Adaptable and self-motivated in fast-paced environments
  • High attention to detail with strong upward communication
  • Collaborative and receptive to feedback

Hard Skills

  • Advanced PowerPoint & ThinkCell (storytelling mastery)
  • Advanced Excel (financial modeling, P&L, revenue forecasting)
  • Strong market research & competitor analysis expertise
  • Solid business acumen and problem-solving
  • Fluent in English and Mandarin

Stakeholder Management

  • Proven ability to engage MD and SLT-level stakeholders
  • Ability to coordinate cross-functional networks
  • Experience guiding junior team members (where applicable)


Requisite Education and Experience / Minimum Qualifications:

  • University degree in business/marketing/economics; MBA preferred
  • Proven cross-functional and matrix organization experience
  • Functional: Minimum 8–10 years relevant experience in Strategy, Brand, Sales, Finance, or Market Intelligence
  • Equivalent experience in management consulting or global apparel/consumer goods/retail preferred
  • Demonstrated experience in market research and competitor analysis
  • Experience working closely with middle and senior leaders
  • Fluent written and spoken English and Mandarin


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Senior Manager Strategic Planning

Brand: 
Location:  Shanghai
TEAM:  General Management & Business Development
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  543664
Date:  Apr 16, 2026