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Senior Manager Visual Direction HQ/New Store Opening

 

Senior Manager Visual Direction/New Store Opening

 

Department:                                                                           GCA Offline Channels

Function:                                                                                 Consumer Experience

                    

 

 

Purpose & Overall Relevance for the Organization:

Lead end-to-end planning and layout development for adidas store openings, effective zoning plans that support commercial priorities and enhance the consumer journey, create display plans, configuration, provide SKU capacity, etc. to ensure seamless execution and timely store launches.

 

Key business initiatives and drive effective communication with cross-functional stakeholders to ensure strong alignment, efficient collaboration, and successful project delivery.

 

Oversee internal team management, including resource planning, task prioritization, performance follow-up, talent development, and team capability building.

 

 

Key Responsibilities:

 

Store Layout, Zoning & Commercial Planning

  • Leverage data-driven insights, store performance, consumer behavior, and business priorities to develop effective store zoning plans.
  • Optimize space allocation, category layout, product flow, and consumer journey to maximize commercial productivity and enhance shopping experience.
  • Provide clear layout direction, display planning, fixture configuration, and SKU capacity planning for new store projects.
  • Balance brand storytelling, commercial return, operational efficiency, and local market relevance in all store planning decisions.

 

 

Cross-functional Project Collaboration

  • Collaborate on key business initiatives related to new store concepts, retail experience upgrades, campaign launches, and store format evolution.
  • Drive effective communication with cross-functional stakeholders to ensure alignment, fast decision-making, and successful project delivery.
  • Identify project risks, follow up on action plans, and proactively solve issues to protect launch timelines and execution quality.
  • Support the localization and adaptation of global/regional concepts to meet China market needs and consumer expectations.

 

 

Standards, Process & Governance

  • Establish and continuously improve new store opening processes, planning standards, zoning principles, and fixture management guidelines.
  • Ensure all new store planning and execution follow adidas brand standards, VM guidelines, retail design principles, and operational requirements.
  • Build clear project tracking mechanisms, timeline management tools, and post-opening review processes to drive continuous improvement.
  • Capture learnings from store openings and translate them into scalable best practices for future projects.

 

 

Team Management & Capability Building

  • Lead and manage the internal team, including resource planning, task allocation, priority setting, and performance follow-up.
  • Build a high-performing and collaborative team culture with clear ownership, accountability, and execution discipline.
  • Coach and develop team members to strengthen capabilities in store planning, project management, commercial thinking, and cross-functional communication.
  • Support talent development, succession planning, and team capability building to meet future business needs.

 

KPI

  • Consumer Satisfaction /Net Promoter Score
  • Category growth
  • Project deliver feedback
  • UPT
  • ATV
  • Sales/sqm

 

 

Key Relationships

  • Retail Design
  • Sales Operations
  • Retail Marketing
  • VM Execution
  • Product team

 

 

Knowledge, Skills and Abilities

  • Mastery of space planning tools (CAD, SketchUp, Revit)
  • Advanced analytics skills (interpreting China retail KPIs)
  • Deep understanding of China social commerce integration
  • Ability to balance global brand DNA with local relevance
  • Strong commercial acumen for space productivity optimization
  • Innovative mindset for retail experience evolution

 

Requisite Education and Experience / Minimum Qualifications:

  • 10+ years hands-on VM experience with 5+ years leadership experience
  • Native Mandarin + professional English proficiency
  • Expert knowledge of China's regional retail differences
  • Portfolio demonstrating successful China market VM strategies

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Senior Manager Visual Direction HQ/New Store Opening

Brand: 
Location:  Shanghai
TEAM:  Retail
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  547616
Date:  Jul 27, 2026
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