Senior Manager Visual Excellence Training

Area:                                                                       Country/ Cluster China

Department:                                                     Consumer Experience Team

Director Reporting Line:                                                                  Director VM Excellence & Training

Indirect/Secondary Reporting Line:                               -

Location:                                                   Shanghai

GSMS Grade:                                                    M3

Number of Personnel Managed:                                    -

Cost Center/Budget and/or Revenue Responsibility:          -

Purpose & Overall Relevance for the Organization:

Architect and lead a comprehensive visual merchandising curriculum, crafting premium training materials and innovative tools that redefine industry standards.

Refine and elevate existing programs through strategic enhancements, while orchestrating end-to-end content delivery with precision.

Implementing robust evaluation frameworks, measure impact and drive continuous improvement — all tailored to empower offline channels with cutting-edge learning solutions.

Key Responsibilities:

Strategic Empowerment and Business Enhancement

• Provide strategic support for visual merchandising training programs, empowering offline channels through a professional training system to drive business growth and brand excellence.

Needs Analysis and Content Innovation

• Conduct in-depth analysis of offline channel learning needs, accurately identify gaps through gap analysis, and integrate global resources with local practices to innovatively develop highly adaptable training content, methodologies, and tools, including:

• Collaborate with global teams to introduce cutting-edge retail training solutions
• Partner with subject matter experts to develop locally tailored courses
• Select and restructure third-party courses and Train-the-Trainer (TTT) programs

Training Delivery and System Optimization

• Deliver high-quality new content training through pilot and demo sessions, continuously iterate existing programs, and optimize teaching materials, methods, and processes to ensure training outcomes are both forward-looking and actionable.

Quality Control and Standardization

• Establish an end-to-end quality supervision mechanism for learning outputs, standardize training methodologies and materials, and ensure content rigor and execution consistency.

Effectiveness Measurement and Closed-Loop Management

• Leverage retail and training KPIs to systematically track and evaluate training effectiveness, forming a closed-loop management model of “needs-implementation-feedback-optimization.”

Resource Integration and Project Leadership

• Lead training and tool development projects based on frontline business needs, precisely manage external vendors and budget resources, and ensure professional and cost-effective solutions.

Team Empowerment and Knowledge Retention

• Strengthen the capability building of the excellence team, establish an internal best practice sharing mechanism, promote knowledge retention and cultural inheritance, and build a learning organization ecosystem.

KPI

• Consumer Satisfaction / Net Promoter Score
• Category growth
• Traffic and conversion rate
• UPT (Units Per Transaction)
• ATV (Average Transaction Value)
• Sales per square meter

Requisite Education and Experience / Minimum Qualifikation:

• University degree or higher
• Minimum 10 years of experience in training & development, learning, or related fields
• Retail industry experience preferred

Competencies / Attributes

• Strong organizational and project management skills
• Excellent communication and interpersonal skills
• Leadership ability
• Customer-oriented mindset
• Team player
• Ability to multitask and perform under pressure
• Fluent in English and Mandarin
• Proficient in Microsoft Office products