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Senior Manager eCommerce Buying

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

This role is responsible for managing the Digital Channel Inline & Value Range merchandising planning & buying in determining platform, article selection, article depth, In-season performance and timely providing sales analysis, trading to support the EC business, special online mega moment.

 

KEY RESPONSIBILITIES:

 

Pre-Season:

  • Conduct historical analysis in terms of buying structure and provide proposals for key drivers & Top sellers.
  • Deliver quantitative range feedback to Inline & VR BU on behalf of channel.
  • Develop assortment plan for ECOM channels, inline & Value Range by platform & time phasing.
  • Develop buy plan according to buying strategy, top down financial target, bottom up article level FCST according to business demanding.
  • Brief CCA Models to mitigate Mega Moment Demand by CCS Trend Lane.
  • OTB Tracking & Management by Season by month.

 

In-Season:

  • Work closely with cross functional team to monitor ST% and product performance to have quick in-season react actions based on performance.
  • Plan with logistics department shipment & delivery on schedule.
  • Provide the ongoing product and category performance and quantitative analysis.
  • Conduct analysis to develop mark down strategy & CRP guidance by month, support markdown and clearance process.

 

KPI

 

  • Sell-Through %
  • Channel Net Sales Target
  • Channel inventory level and stock turn
  • Article ranking vs. Best Seller hit rate

 

 

KEY RELATIONSHIPS:

  • Buying planning
  • In season trading
  • Product BU
  • Demand planning
  • Platform Operational team
  • Marketing/ Studio A
  • IT

 

 

 

KNOWLEDGE, SKILLS AND ABILITIES:

 

  • Solid Data analyse skill 
  • Solid product and merchandising knowledge with business sense.
  • Well understanding on Digital business.
  • Good communication and presentation skills.
  • Learning and self-development.

       

REQUISITE EDUCATION, EXPERIENCE AND OTHER SKILL

 

  • Bachelor degree required and advanced degree in business or related fields preferred.
  • Minimum 6 years of work experience in merchandising planning / buying function.
  • Good written and spoken in both English & Mandarin.
  • Strong Excel skills and ability to develop useful models/tools.
  • Good presentation and PPT skills.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Senior Manager eCommerce Buying

Brand: 
Location:  Shanghai
TEAM:  Merchandising & Planning
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  538725
Date:  Dec 23, 2025
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