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Sr Mgr Membership Operation

 

Senior Manager, Membership Operations

 

Area:                                                                                       Market GCA

Department:                                                                           Brand Marketing / Membership

Direct Reporting Line:                                                           Director, Membership Operations

Indirect/Secondary Reporting Line:                                     

Subsidiary/Country:                                                               GCA

Location:                                                                                Shanghai

GSMS Grade:                                                                                         M3

Number of Personnel Managed:                                           2

Cost Center/Budget and/or Revenue Responsibility:          

 

 

Purpose & Overall Relevance for the Organization:

  • Develop and execute CRM strategies to acquire, retain, engage and recall consumers and enable online business.
  • Lead and manage the day-to-day online CRM operations
  • Track and evaluate the effectiveness of online CRM activities, provide feedback and recommendations, and optimize for future strategies

 

Key Responsibilities:

Online Membership Strategy & KPI Management

  • Develop the annual online membership strategy in line with overall membership vision, business priorities, and growth targets
  • Define differentiated membership strategies and operating models for different online channels
  • Establish, cascade, and manage core online membership KPIs (e.g. member acquisition, active rate, conversion, repeat purchase, member sales contribution)
  • Regularly review performance and drive continuous optimization through structured business reviews

 

Online Membership Campaigns & Activation

  • Own the planning and execution of online membership campaigns and activities
  • Continuously optimize campaign mechanisms and member experience based on performance results and consumer insights

 

People Management

  • Manage online CRM team member to ensure seamless execution.
  • Lead cross-functional communication and driving project implementation

 

Cross-Functional Collaboration & Project Management

  • Work cross-functionally with Brand Comms, Digital, Tech, and Legal teams to deliver integrated membership initiatives
  • Lead end-to-end project management for key online membership programs, ensuring timelines, quality, and outcomes are met

 

Key Relationships:

  • Online Channels Team
  • Brand Marketing Team
  • Global CRM
  • Digital / Tech Teams
  • Legal and other supporting functions
  • External Agency partners

 

Knowledge, Skills and Abilities:

  • Strong strategic thinking and end-to-end planning capability with a clear understanding of online membership models
  • Advanced data analysis skills with the ability to translate insights into tangible business actions
  • Proven and mature experience in online membership management
  • Excellent communication, influencing, and stakeholder management skills
  • Strong ownership mindset, result orientation, and project management capability

 

Requisite Education and Experience / Minimum Qualifications:

  • University degree or above
  • Work experience in online CRM is required
  • Proficiency in both written and spoken English

 

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Sr Mgr Membership Operation

Brand: 
Location:  Shanghai
TEAM:  Digital
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  547826
Date:  Aug 14, 2026
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