Purpose & Overall Relevance for the Organization: 

Develop and lead the implementation of adidas China marketplace management strategies, lead and drive retail expansion, fleet optimization and trade zone transformation to ultimately develop and retain a strong brand-led distribution network in China and foster the business growth of offline channels. 

Key Responsibilities:  

General Planning and Management 

• Develop adidas long-term, mid-term marketplace management strategics to develop and retain a strong distribution network 

• Define POS development plans and key trade zone marketplace strategies with own retail and franchise business leaders to enable strong and sustainable business development in offline channels 

• Drive the implementation of yearly retail expansion plans and monitor the opening, remodeling processes of key projects 

• Oversee landlord portfolio, define long-term landlord cooperation strategies and maintain strategic partnership with key landlords 

• Gain insights of marketplace trends, define opportunities and risks and integrate into strategics and plans 

Retail Expansion   

• Build and maintain strong landlord partnership in regions to ensure a high-quality, brand-building distribution network for both own retail and franchise 

• Proactively search and negotiate the right location for new POS and improve the location and space of existing POS 

• Manage and implement the yearly and quarterly retail expansion plan  

• Gain competitor intelligence and interpret into marketplace strategic planning 

Landlord Partnership 

• Strengthen strategic landlord relationship and collaborate closely with landlords to win the competition in the marketplace 

• Enhance the cooperation efficiency with key landlord from individual project mode to national holistic mode 

• Develop the cooperation strategies with different landlords and maintain the landlord portfolio 

Store Allocation & Asset Management 

• Define the policies and procedures of own retail, franchise POS opening, ensure the communication is timely and effectively 

• Co-manage the POS allocation with franchise management to support marketplace development with customers 

• Develop POS planning, track and forecast store opening progress  

• Lead the overall management of own retail and franchise opening support, including capex management, asset management, BPM approval  

Store Development Project Management 

• Drive the end-to-end project management for new store opening and remodeling 

• Manage the store construction of adidas own retail stores and franchise key stores to ensure the high-quality of store image and brand equity is delivered to consumers 

• Develop and implement store maintenance to ensure store operations safety  

KPI: 

• Net sales achievement and operating profit achievement of Offline Channels 

• Sell-out growth of Offline Channels 

• Delivery results of store network and remodelling 

• Capex efficiency enhancement 

• store expansion achievement 

• key category business achievement  

Key Relationships:  

• Internal: Senior Leadership Team, Franchise Account Sales team, Retail Operations team, Consumer Experience, Finance, Non-trade Procurement, Legal  

• External: Landlord, franchise customers 

Requirements: 

Knowledge, Skills and Abilities:  

• Strong business sense and critical-thinking ability – able to solve problems using both conventional judgment and ad-hoc analysis 

• Strong leadership & management skills 

• Strong strategic planning and implementation 

• Strong industry knowledge 

• Strong relationship and knowledge about local landlords 

• Remarkable negotiation skills and great influencing skills 

• Strong communication and interpersonal skills with all counterparts 

Requisite Education and Experience / Minimum Qualifications:  

• 15+ years of general business management experience 

• Bachelor in related field required, MBA preferred 

• Rich experience with a global consumer goods brand and/or modern retailer 

• Fluent written and spoken English and Mandarin