Purpose & Overall Relevance for the Organization

Support the short- and mid-term objectives for the category and assist in driving the category across all KPIs. Implement global strategies in a locally relevant way, considering different consumer needs and distribution channels.

Key Functional Responsibilities

• Own SEA and country-level range selection and seasonal forecasts for assigned category, ensuring alignment with the multi-season category strategy.
• Manage article phasing (RID/RED) for assigned category to ensure timely product introductions across SEA, aligned with local market strategies
• Participate in in-season trading activities, monitor sell-out performance, and collaborate with channels to optimize results.
• Ensure range management systems (HL/MDC) are updated with accurate country and cluster information, ensuring smooth operational execution.
• Perform category analysis including sell-thru, forecasting, pricing corridor & segmentation compliance, etc.
• Participate and support sample ordering milestones.
• Support pricing and promotional strategies, markdowns, and clearance plans in line with EM guidance and market dynamics.
• Provide local consumer, market, and competitor insights to the EM hub, helping shape broader category strategies.
• Collaborate with all departments to support with the E2E deliverables, system set up and campaign deliverables.
• Support Senior Manager in Pre- & In-season tasks such as data collection, workshop planning, sample management, reporting and special projects.
• Support broader brand team with GTM process.

Key Relationships

• Brand Team – Planning & Analytics, MOPS & Comms
• SEA Country Commercial & Brand Teams
• EM Business Units
• Finance/ Demand Planning, Business Development

Knowledge, Skills and Abilities

• Intermediate to advance skills in MS Office, especially for Excel and PowerPoint.
• Strong analytical skills with the ability to make fact-based recommendations and decisions.
• Commercial acumen and keen interest in a broad range of sports.
• Team player with strong collaboration and communication skills.
• Organized and process orientated.
• Proactive problem-solver with high attention to detail.
• Confident presenter to a large audience in-person or virtually.

Requisite Education and Experience / Minimum Qualifications

• 3-5 years of experience in Merchandising / Category Management/ Marketing or Sales preferred.
• University degree in Business or Marketing preferred
• Industry experience in Sports/ Fashion/ FMCG
• Fluent in English