Purpose & Overall Relevance for the Organization

• Drive and accelerate profitable and sustainable market share growth across SEA tthrough the design and execution of cross-functional strategic initiatives.
• Elevate organizational effectiveness by simplifying processes and optimizing the operating model to eliminate inefficiencies.
• Enable faster, more effective decision-making through strong stakeholder alignment, transparency, and data-driven insights.
• Responsible for decoding market dynamics, evangelizing cutting-edge data and AI initiatives, and managing a portfolio of high-impact strategic projects

Key Responsibilities

Strategic Business Planning and Impact

• Drive the development and execution of the SEA Strategic Business Plan with the GM and leadership team across brand, channels, and enabling functions.
• Lead strategic planning and key projects
• Evaluate, design and implement new or optimized commercial models for SEA and SEA countries.
• Provide robust oversight, coordination, and management of the company’s strategic priorities portfolio using a single, systematic project management approach across the SEA region.
• Lead and drive high-stakes "Moonshot" planning and ambitious strategic frameworks transforming visionary ideas into regional execution.
• Facilitate business reviews, strategy workshops and yearly priorities.

Change Management / Project and Process Management

• Drive key strategic initiatives and execution end to end across SEA SLT stakeholders.
• Manage risks, escalate decisions, and secure stakeholder alignment.
• Prioritize and coordinate cross-functional initiatives to maximise impact.
• Standardize and simplify processes in line with global guidelines
• Lead and implement organizational and process transformation initiatives to support business objectives. 

Operating Model Evolution and Head Office Management

• Drive the SEA Head Office operating model to support business growth.
• Facilitate SLT governance, management routines, and executive engagements.
• Track, monitor and report key business KPIs for SEA.
• Act as the connection between regional leadership, local country teams, and global stakeholders to ensure synchronized execution of business goals
• Adapt and deploy Head Office frameworks to SEA.
• Plan and coordinate Head Office offsites and market visits.

Business Intelligence

• Leverage data and insights to make strategic choices and identify further growth opportunities.
• Translate analytics into actionable business recommendations.
• Act as the regional champion for Data & Analytics and AI initiatives, fostering a data-driven culture across various departments in SEA

Leadership & Communication

• Build team capabilities and drive a high-performance culture.
• Lead with strong leadership presence and role model adidas values through effective communication.

Key Relationships:

• GM and Senior Leadership team of adidas SEA
• EM BD function
• SEA DTC, E-Com, and Wholesale/Franchise, Brand teams
• Country Channel and Brand teams
• EM Commercial Leads and Business Development/PMO
• SEA and EM Support Functions including IT, Finance, Operations, HR

Knowledge, Skills and Abilities:

• Leadership: Proven ability to influence cross functionally and at a senior levels of the organization.
• Strong strategic thinking capability with clear thought leadership approach.
• Sound business acumen.
• MS Office especially Excel and Powerpoint: Advanced
• High personal impact and effective communication skills that articulate a clear thought process.
• Fluent in written and spoken English is a must

Requisite Education and Experience / Minimum Qualifications: 

• Minimum 12 years of experience in finance, commercial, strategy, project, or change management within a matrixed, multi-channel or consulting environment
• University degree in business preferably with finance, marketing or sales.    
• Industry: Preferably from apparel/footwear/fashion or FMCG industry