Purpose & Overall Relevance for the Organization:
 
To increase brand desire through connecting channels to consumers via a compelling range of product at point of sale. This includes developing detailed omnichannel marketing strategies and plans for the country across all channels (Own Retail, Wholesale and eComm) communication.
 
This entails the following key responsibilities:
 
Key Responsibilities:

Primary:

1. Category Management (Range, Net Sales Forecast-Value/Volume)
Providing market insights, influencing product range and pricing strategies (pre-season & in-season)
Coordination with SEA Category managers on country direction
Gatekeeping product go-to-market details; launch dates, shifts, pricing etc.
Align with local Channel leads and with the SEAPAC CTC and Planning teams at Key Go-To-Market Milestones to deliver an accurate forecast (Value and Volume)
Participate in the planning of account marketing plans related to product launches (including campaign door lists)
Monitor the category financial targets & drive the category forecasting process in co-operation with the local channel teams (Retail, Franchise, Sales, eComm) & Finance to provie updates on key financials quarterly. Key updates include net sales, margins, sell through, stock turn, market share
Monitor the Sell Through of Key Campaigns and Products, triggering actionable points based on the results, with the objective of achieving the Sell Through target
 
2. Guiding Country Range and Distribution
Define the local category range and distribution channel strategy by defining concrete guidelines for the Sales function on product availability per retail door and distribution channel, based on Area direction
Drive best in class range roll out plans, brand range execution and World Class Supply Chain business model implementation at local level with stakeholders (Channel teams and other Marketing functions)
Amplify Key Categories in priority doors (Key City, Trade Zone, Specialists) through right-sized allocations and product recommendations
Monitor PLC list to ensure each category’s pricing structure is protected
 
3. Be the key driver of an efficient End-To-End (E2E) Go-To-Market (GTM) process
Drive the E2E/Go-To-Market process & regularly monitor to ensure compliance to the set range distribution channel guidelines
Support Customer meetings (i.e pre-lines, sell-in etc) by finalizing by Channel Segmentation guidelines, providing a comprehensive sell-in package/recommendation to drive local business needs
Lead the trade meeting preparation by coordinating and finalizing sell-in package presentations, catalogues
Provide local Channel teams with sell-in tools to deliver Key Concepts at Customer level and win shelf space in a timely manner
Manage in-country sample management process
 
4.  In-Depth Understanding of Consumers and Competitors
Possess an understanding of the Brand’s position in the market versus competitor(s), the consumer, trends and customer needs for the local market
Monitor Market Trends and Competitor Activities to identify opportunities and gaps that would develop/support local market growth
 
5.  Team & Self Development
-  Constant evaluation to develop individual and team performance
-  Consistently look for challenges and opportunities to improve business
-  Demonstrate a willingness to learn, develop, and apply new knowledge/skills to other related business to expand spectrum of business understanding and management
 
Compliances:
To observe both global and local policies and procedures in all dealings
Support HUB (SEA) changes and directions
Perform other tasks that may be assigned from time to time
 
Secondary:
Assist key stakeholders to ensure compliance to range and channel guidelines, as well as to ensure the smooth operations of the local business in its dynamic business environment
Ad-hoc range analysis (as needed)s
 
Key Relationships:
Internal: Local Marketing team, Channel teams, Area Category Management; SEA Senior Planner and Forecaster; Area Brand Communications, Area Marketing and Operations; Subsidiary Sales & Retail
External: Account Customers / Vendors
 
Knowledge, Skills and Abilities: 
Manage business, processes and projects
Strong business acumen
Result oriented
Manage & Develop People
Influence Others
Analysis and Problem Solving
Planning and Organizing
Manage Relationship and Diversity
Learning and Self Development
Project management skills
 
Professional background/ Experience:
Functional: At least 3-4 years of marketing management experience with a recognized top tier brand, with at least 2 years in product management; Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience; Must have the ability to influence others within an organization. Result-oriented; Strong numerical skills; Willing and able to travel when necessary
Industry: Preferably in retail/apparel/fashion
Exposure: Sports, fashion
Education: Degree in Business/Marketing Management

IT:
Outlook: Intermediate
Word: Advanced
Excel: Advanced
Powerpoint: Advanced
Language Skills:
English: Fluent